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Branding

Create a Logo for Your Blog with LogoJoy ($20 Off Coupon!)

When you’re first starting out with your blog, paying a designer to create a logo is probably out of reach.

There are already expenses like your hosting plan, a domain, a sweet-ass blog theme, and maybe some things like Tailwind to grow your social media accounts.

But, having a professional-looking logo makes your blog look like a BUSINESS.

That’s really important if you’re trying to make money blogging or turn your blog into your job. #goals

I’m still in the “lean startup” stage over here, so I haven’t spent a lot on design for this blog (#spoileralert I know 🙄).

In this post, I’m gonna walk you through creating a pro looking logo online, with no tools other than just your web browser, with LogoJoy!

Create a Blog Logo on LogoJoy

Mmkay, so for this post, I’m going to create a logo right alongside you… I’m gonna make a logo for my first Really Big Thing: a course called Blog SEO Bootcamp.

Eeeeeeeeeeeek.

I’m working on it now, so it won’t be out for a few more months, but I’m super excited about it, and about teaching more of my SEO skillz, yo.

Anyway. Let’s make some logo magic.

AND, using this link, you can save $20 off the Premium logo package!

Step 1: Go to LogoJoy

Head over to LogoJoy . You’ll see this message. Type in your blog name and hit the blue button.

Create a Logo on LogoJoy

Step 2: Pick Logos You Like

LogoJoy asks you to pick at least 5 logos you like so it can get a sense of your style.

Just scroll down and click on the ones you like, even if they’re not exactly what you want your logo to look like. It’s just to get an idea of your overall likes/dislikes.

Create a Logo on LogoJoy

Step 3: Pick Some Colours

Choose as many colours as you like for your new logo!

If you hover over each colour, LogoJoy will tell you a bit about what each colour means when it comes to branding and design.

Certain colours are associated with certain moods or feelings. For example, blue inspires trust, loyalty and stability. Think IBM or Microsoft, right? There’s a reason people pick blue…

Create a Logo on LogoJoy

Click “Continue” when you’re done.

Step 4: Name & Tagline

Add a slogan to go with your biz name if you like.

You don’t have to, but if you want something included in your logo, now’s the time to add it.

For example, instead of just “Blog SEO Bootcamp” for my logo, I could add a tagline of, “SEO 101 for bloggers, all in one place.”

Or something better than that, whatev.

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What I Learned at CIMC: Canadian Internet Marketing Conference 2016

I was recently lucky enough to attend CIMC 2016, a superfab digital marketing conference in beautiful Squamish, BC (about 45 minutes outside of Vancouver). I haven’t been to that many conferences in my time so far but I really wanted to attend this one because of the world-class speakers involved.

CIMC 2016

 

Surprisingly, a few of the talks that I didn’t think would be very relevant to me ended up being my favourite ones, and the ones that gave me some great new ideas to take back to work with me.

I also gained like over 100 new Twitter followers, so yeah, I guess you could say it was kind of a big deal.

big-deal-gif

I’ve listed a few of my highlights from the conference below, based on my over 57 pages of notes that I took. ????

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How to Find and Implement Your Brand Voice (+Free Worksheet!)

Today’s post took me a hella long time to write! I hope you find it interesting and useful for your business and/or blog. At the end, there’s even a free worksheet for you to download to discover exactly what you want your brand voice to be, and how to make that happen!

Find + Implement Your Blogging Brand Voice!

 

I’m psyched about this piece because it took me a long time to put together. So any thoughts or feedback you have on this post and worksheet would be so useful! Hit me up via email, or on social to let me know what you think.

Anyway, onto the good stuff!

 

What is a Brand Voice?

Your brand voice, put simply, is the style in which you communicate with your customers, followers and target audiences.

It’s the tone you use, the language you use, and a large part of your overall brand recognition and how people remember you.

 

Why is Brand Voice Important?

Your brand voice sets the tone for all interactions with your customers, followers and target audiences.

It lets them know what kind of company/person you are and most importantly, it allows them to feel connected to you and recognize you in a sea of other brands out there.

It makes you unique and inspires loyalty and trust.

 

How Do I Get One of Dem There Brand Voices?

It’s really not hard at all. For some people, it just comes out naturally.

If you’re a blogger writing about your true passions, your brand voice is going to develop very naturally because that authenticity and passion is going to shine through no matter what.

If you are writing for another business, or are wanting to keep your business attracting a specific, or niche, clientele, then you may want to think more about your brand voice and how you’re coming across.

Regardless of who you are or what you’re writing for, the free worksheet I’ve prepared for you will walk you through finding your brand voice and putting that voice into action immediately. Check it!

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