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October 2017 Blog Income Report: $1,755

Last month wasn’t as profitable as my all-time high of September, but I’m still really happy with this blog income report!

Read on to discover how I made $1,755.56 in October 2017.

October 2017 Blog Income Report

Why I Write Income Reports

I don’t write blog income reports to brag, or make it seem like blogging is an easy path to endless riches. 💰 (Spoiler alert: it’s fackin’ not, okay.)

To be honest, every month I post one, I feel a little squicky about it. Should I be putting my blog income report out there? Will people judge me, either too positively, or negatively? Will it affect my relationships with other bloggers or, gah, clients?!

But, I push through, at least for now.

When I first set out to turn my blog from a $0 hobby into a profitable venture, I remember seeing income reports from well-known bloggers. Those were the turning point for me. Before seeing those, I never thought my blog could make any money at all.

Related: How to Choose a Niche for Your Blog

I thought that was only for famous people with huge audiences, and people who blogged full-time.

Now, I realize that’s far from the truth! Anyone can make money blogging if you treat it like a real job, and that means putting in the time and effort to grow. These reports are a glimpse into how I do that for my own blog, and I hope you can find a new tip or tool in this report to help your blogging journey. 💁🏼

Blog Income Report

OK, I just gotta talk about this Tailwind shiz for a sec. Last month, I earned a 1 cent commission from Share A Sale. This month, I earned another cent. WHAT IS HAPPENING.

Does anyone know what this 1 cent is for? Cause honestly, it’s not paying the bills. 😂

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How to Write SEO Page Titles and Descriptions for Your Blog

SEO page titles and descriptions are really important for your blog.

Raise your hand if you know what an SEO page title or description is. 🙋🏽

Mmkay, for all y’all advanced placement students, hold on just a sec.

They help Google figure out what your site is about and show your site to people searching for things like, “Pants for big butts,” or, “What shade of foundation am I?” (You can tell how my week is going so far.)

SEO meta data (another name for dis shiz) helps bloggers:

  • Get more traffic from Google
  • Get higher rankings in Google, as part of your overall onpage strategy

But they’re more than just a nerdy internet thing. They can actually help you surprise and delight your readers, too!

Read this post to find out how! 🤓

How to Write Blog SEO Page Titles and Descriptions

 

What Are SEO Page Titles and Descriptions?

For those who don’t know, an SEO page title is the text that appears in 2 cool places:

  1. In a Google search result

How to Write Blog SEO Page Titles and Descriptions

  1. At the top of your browser window

How to Write Blog SEO Page Titles and Descriptions

And yeah, this is the sort of wild stuff I do on a Saturday night: write about SEO. #NerdAlert

An SEO page description is the other texty part that shows up in a Google search result.

How to Write Blog SEO Page Titles and Descriptions

Page titles and descriptions can either be on PAGES on your website, or on blog POSTS. Obviously, ya wanna have SEO-optimized titles and descriptions for both of those types of content.

SEO page titles and descriptions are also known as “SEO meta data.”

 

Why Are They Important?

For starters, page titles and descriptions help Google figure out what your site is about. Google still scans your whole site’s content to figure that out, too.

But having the keywords you want to optimize for listed right in your titles and descriptions makes Google’s job a LOT easier. Which means, more people will find you via organic search easier!

There are a LOT of factors that go into ranking high in Google and fully optimizing your SEO. There are about 200 ranking factors, actually.

Optimizing your SEO meta data is just one small part of a robust SEO strategy, but it takes just a few minutes per page and is a good habit to get into as you write posts. Don’tcha want more traffic for just a few extra minutes?!

Image from searchengineland.com

Some SEO strategies are harder than others, like link building, creating longform 2,500+ word count posts full of value, or searching the web for broken links to replace with your own.

Literally nothing is easier or faster than writing page titles and descriptions for your blog.

Woo! All aboard the Lazy Blogger Express over here. 🚂

 

How to Write SEO Meta Data

To write effective titles and descriptions, you need to know what keywords you want to optimize your blog for.

Related: How to Do SEO Keyword Research

And, make sure you change it up for different pages. If one of your target keywords is, “blog seo,” you don’t need to have that in EVERY single page title or description.

Make sure the keyword you’re optimizing the page title and description for is relevant to the page’s content.

Once you have a keyword in mind, write out that page title and description!

For SEO page titles, they need to be under 60 characters to fit on Google.

If they’re over 60 characters, it trails off like this:

How to Write Blog SEO Page Titles and Descriptions

For SEO descriptions, they need to be under 160 characters… and ideally more than 120.

Here are a few things to keep in mind when writing your meta data:

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Sales Funnel Fun: How to Use Visual Automations in ConvertKit

If you didn’t already know, I love love LOVE email software wizards ConvertKit.

They make sending high-converting emails and building your email list super easy. And now, they’ve introduced a new feature called Visual Automations to make life even easier. awwww yissss

ConvertKit Visual Automations

In this post, I’m going to walk you through creating a simple, automated sales funnel using the new feature so you can start selling more on autopilot.

What is Visual Automations?

“Visual Automations” is a fancy way of saying automated email marketing.

It’s a way of creating a sales funnel so that when a subscriber meets a certain criteria, you can send out emails targeted to them automatically. Magic, huh?

Not sure what a sales funnel is? It’s the path you want a prospect to take to go from unknown to becoming a paying customer.

For bloggers, this often looks like attracting people via a free content upgrade. They enter their email address, you automatically send them the item they signed up for, and then they enter your funnel.

convertkit visual automations
Image courtesy of easyecommercewins.com

Using a tool like Visual Automations, you can create follow-up emails to send them a few days later to suggest a complementary product that they might be interested in.

In other words, ka-ching baby.

Cool, right?

How to Use Visual Automations in ConvertKit

Alrighty, so to follow this tutorial, you obviously need to be using ConvertKit. And no, I’m not writing this post just to get you to sign up via my affiliate link. I’m writing it because I frickin love a) marketing, and b) ConvertKit. And yeah, if you do want to try it out and sign up via my link… well, that would be swell, too.

So, click on Automations on the top menu. Then click on “New Automation.”

ConvertKit Visual Automations

Click on Create an Automation, and choose how you want to start off your sales funnel.

ConvertKit Visual Automations

You can choose to begin the automation when someone signs up for a particular form in your account, or when a subscriber enters a tag.

If you’re not familiar with tags, you can create as many as you want to categorize your subscribers. If you sell products, you can use a tag to identify your existing customers from people who haven’t bought from you.

You can also use them to label people by the topics they are interested in.

You can add people to a tag by having them click a link in any of your ConvertKit emails. In a recent one of mine, I asked people if they wanted to be notified when my new course launches. If they clicked it, they were added to my course pre-launch tag, so I know who to contact when it’s ready.

ConvertKit Visual Automations

Your subscribers don’t see anything other than a normal link, but here’s what it looks like when you’re writing your email in ConvertKit:

ConvertKit Visual Automations

It’s super easy!

So for this automation example, I’m going to make one for people who wanted to learn about my course. Set your automation to start when a tag is added to a subscriber, and then pick the appropriate tag.

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How I Made $3,422.83 Blogging This Month (September 2017 Income Report)

September flew by so fast!

I was so busy with my day job, my freelance clients, and just regular life stuff like grocery shopping (fo realz) that I can’t even believe it’s October already. Geez.

But, I am pretty proud of the fact that September was my highest earning month so far in my little biz! I made $3,422.83 through my blog and freelance writing services. WOO!

September 2017 Blog Income Report

This month I tried a few new things.

I earned some affiliate income (a grand total of $8.71 thankyouverymuch!), by promoting my genuine love of email marketing software ConvertKit.

I also earned ONE PENNY from Tailwind. I am not even sure how that’s possible. What did someone do for a penny?! I have no idea. But… thanks, random stranger.

This month I didn’t get as much done as I wanted to. I focused almost exclusively on client work and not my own big ideas, which was disappointing. But that’s how life goes sometimes!

I did get a chance to outline and start creating my upcoming course that I am SO EXCITED about. It’s called Blog SEO Bootcamp and dives into all the nerdy stuff I’ve learned in over 6 years of working at content marketing agencies, and through this blog.

I AM PUMPED to share it with the world. When it’s ready in like, 2020. 🙄

K but seriously, I plan to work on it over the next few months and unveil it either late this year, or early 2018.

Anyway, let’s dive into September’s numbers and stats in detail!

Income

  • Freelance writing clients: $3,414.12
  • ConvertKit: $8.70 🙌🏼
  • Tailwind: $0.01 (YES REALLY)

September 2017 Blog Income Report

Total Gross Income: $3,422.83

I recently had a comment asking about how I get my freelance clients and what sort of work I do. I plan to cover this in an upcoming post, but the short version is that I do freelance writing/blogging for marketing and software companies, focusing on list building and conversions. 🤓

aka. Nerd Stuff.

Expenses

Total Expenses: $485.21

Net Income: $2,937.62

So, I made almost the same net income as last month as I had some more expenses this month.

I also decided to invest in some education and take Michelle Schroeder-Gardner’s class, Making Sense of Affiliate Marketing.

At first I thought the class was a bit too basic for me, but I actually learned a lot in the later modules. I’ll write a review about it another time, but what more can I say than it works? I did make $8.71 in affiliate income this month for the first time ever, right?! (Gotta start somewhere.)

One of my regular clients slowed down a bit, so that impacted my income a bit, too.

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Create a Logo for Your Blog with LogoJoy ($20 Off Coupon!)

When you’re first starting out with your blog, paying a designer to create a logo is probably out of reach.

There are already expenses like your hosting plan, a domain, a sweet-ass blog theme, and maybe some things like Tailwind to grow your social media accounts.

But, having a professional-looking logo makes your blog look like a BUSINESS.

That’s really important if you’re trying to make money blogging or turn your blog into your job. #goals

I’m still in the “lean startup” stage over here, so I haven’t spent a lot on design for this blog (#spoileralert I know 🙄).

In this post, I’m gonna walk you through creating a pro looking logo online, with no tools other than just your web browser, with LogoJoy!

Create a Blog Logo on LogoJoy

Mmkay, so for this post, I’m going to create a logo right alongside you… I’m gonna make a logo for my first Really Big Thing: a course called Blog SEO Bootcamp.

Eeeeeeeeeeeek.

I’m working on it now, so it won’t be out for a few more months, but I’m super excited about it, and about teaching more of my SEO skillz, yo.

Anyway. Let’s make some logo magic.

AND, using this link, you can save $20 off the Premium logo package!

Step 1: Go to LogoJoy

Head over to LogoJoy . You’ll see this message. Type in your blog name and hit the blue button.

Create a Logo on LogoJoy

Step 2: Pick Logos You Like

LogoJoy asks you to pick at least 5 logos you like so it can get a sense of your style.

Just scroll down and click on the ones you like, even if they’re not exactly what you want your logo to look like. It’s just to get an idea of your overall likes/dislikes.

Create a Logo on LogoJoy

Step 3: Pick Some Colours

Choose as many colours as you like for your new logo!

If you hover over each colour, LogoJoy will tell you a bit about what each colour means when it comes to branding and design.

Certain colours are associated with certain moods or feelings. For example, blue inspires trust, loyalty and stability. Think IBM or Microsoft, right? There’s a reason people pick blue…

Create a Logo on LogoJoy

Click “Continue” when you’re done.

Step 4: Name & Tagline

Add a slogan to go with your biz name if you like.

You don’t have to, but if you want something included in your logo, now’s the time to add it.

For example, instead of just “Blog SEO Bootcamp” for my logo, I could add a tagline of, “SEO 101 for bloggers, all in one place.”

Or something better than that, whatev.

CONTINUE READING

How I Made $3,130.99 in 1 Month With My Blog (August 2017 Income Report)

I made $3,130.99 with my blog in August 2017.

Pretty crazy, right?

I’ve only been taking this blog seriously for about six months.

I remember reading income reports from other bloggers a long time ago and thinking it was insane. How could they make a full-time living by running a blog?!

Make Money Blogging: August 2017 Income Report

I thought I had blogged before. I’ve had websites in one form or another since I was in the eighth grade. I just liked building them, but eventually I got bored of them and abandoned them. I estimate I’ve created over 20 blogs in the past 15 years…

So why hadn’t any of them made money?

For starters, I wasn’t trying to make money. I blogged because I loved writing and meeting other people. I’ve made some pretty cool friendships online with people I would have never met otherwise.

Fast forward to 2017, it seems like everyone and their cat has a blog. (And yes, some cats do blog.)

It’s never been easier or harder to make an income online.

I say that because it’s easy in the way that starting a blog is easier now. You can setup hosting, get a beautiful theme, and start writing in like half an hour. (I even wrote a step by step tutorial to start your own blog right here!)

It’s also harder because there are SO many more people blogging now.

If you’re trying to stand out online, you have to compete with BILLIONS of other people. Legit, billions. There are over 1.2 billion websites online right meow.

make money blogging

At first, I wasn’t trying to stand out very much.

I started this blog in February 2016 as a fun side project to complement my day job as a Digital Marketing Strategist at an ad agency. I love marketing so I wanted to write about it and learn new content marketing tips with this blog that I could use for my clients.

By the end of 2016, I started to take the blog more seriously, though my posts were sporadic and not really cohesive.

In January 2017, I decided I wanted to turn this blog into a profitable business. I did a bunch of research and long story short, realized that research is nothing without action. #preach

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How to Double Your Email Subscribers with a Welcome Mat (Leadpages Tutorial!)

Wanna grow your subscribers like crazy?

Want to get people to subscribe to your list before they even see your blog?

The answer is a MAGICAL welcome mat!

By that I mean… well, this. See how one of my biz-crushes Allison has this super cool landing page right when you visit her homepage?

grow-your-blog-welcome-mat

What if I told you it’s super simple to set that up so it’s automatically the first page your visitors see?

Aaaand that it’s also super easy to change it or remove it at any time with NO coding needed?

AND that this one little change could boost your opt-in rate by up to 535%?!

(Did I just blow your mind?)

It’s possible thanks to Leadpages. 🙌🏼

Today I’m going to show you step-by-step how to combine your WordPress blog with Leadpages to make an email list building MACHINE, mmk!

Grow Your Email List with a Welcome Mat Using Leadpages

Okay, and maybe everyone else knew this, but I’ve been a Leadpages customer for 6 months now and literally just found this feature yesterday. YAH.

So I want to share it with you.

But First, What is Leadpages?

If you don’t already know about Leadpages, it’s a landing page creation tool that makes it dead easy and quick to setup targeted, fun landing pages. You don’t need to know how to code or anything: it’s all drag and drop AND they have beautiful templates to pick from.

It’s how I created my free content strategy course page!

grow-blog-email-list-welcome-mat

Lots o’ pro bloggers use it. And for good reason: it’s affordable and saves SO MUCH time. I thought it might be overkill when I signed up months ago, but I can’t picture life without it.

So yeah in a nutshell, it makes pretty landing pages effortlessly.

AND, with this exclusive link, you can snag a 14 day free trial to check out Leadpages for yourself.

Mmk, Now What’s a Welcome Mat?

The example from Allison I featured at the beginning of this post is what’s called a “welcome mat”.

It basically means a call to action that you’re putting on your site as the first thing people see. They can either sign up and convert, or choose a “No Thanks” option and continue viewing the rest of your site.

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My Biggest Business Mistakes From the First 6 Months (And How I Fixed Them!)

I’m writing this post on a Saturday night after doing 13 straight hours of work, with only one break to inhale a few pieces of peanut butter toast.

It was a beautiful sunny day outside, and I didn’t see any of it.

This is not how I want to run my business.

All hustle, no balance.

It’s taking a toll on me.

Luckily, I am smart enough to realize when I’ve made some pretty awful mistakes and how to fix them. Today I want to get a lil’ personal with you and share my biggest struggles and failures over the past 6 months and how I’m overcoming them to become a better blogger and business owner.

I hope you can learn something from this post. Here goes.

Biggest Business Mistakes

 

1. No time for fun.

Talk about overscheduled.

Even my husband knows that if it’s not on my Google calendar, it’s not happening.

I’ve lost touch with several friends. Some of them understand, and others don’t. I even feel bad with how little time I’m spending with my dog.

It’s super depressing.

I ended up getting so burnt out, I didn’t want to do anything.

And that was my solution.

I realized that I procrastinate a lot. Not because I dislike my work, I love it, but because I’m too much of a perfectionist and I want “the perfect idea” before I start working.

Well, that just doesn’t exist.

I’ve learned to just start, and edit shit later. I’ve learned to be more productive with my time so that I can get more done in less time.

Ya know what the big magical secret to all that is?

CONTINUE READING