I’m pretty sure that balancing workload is a problem all agencies have – either not enough work, or too much. It’s never just right, is it? Such is the nature of the business, and why it keeps my interest as a dynamic and ever-changing place to be. But sometimes, if you’re on the short end of that stick, it can feel a whole lot like burnout.

Deadlines, overbooking, sudden influx of everyone accepting your quotes… whatever the case may be, you’ve found yourself on Too Much Work island, surrounded by Holy Shit This Sucks sharks circling you. Not to fear. I have just the thing to get you through this tough spell.

It’s called…. WERK.

Just werk it.

Not twerk it. Well, you can… I guess.

Really, having too much business is probably the best problem you could have in your entire life, so just stop complaining and deal with it. Imagine how many companies and people would kill to be in your spot right now? Lots! People facing bankruptcy, companies in danger of having to do layoffs, and so on. And here you are, complaining that you are TOO successful, and TOO in demand, and just can’t seem to catch a break. I mean, really?! Suck it up and get it done. You should be thankful.

It does totally suck when you’re pulling lots of late nights to get stuff done, but in the grand scheme of things, you’re pretty frickin lucky.

For a lot of people, myself included, my personal life can take a hit when I’m overloaded at work. I get even crankier than normal (which means I get very cranky) and I prioritize my friends and husband last. They probably don’t like that very much.

But for me, a large part of my identity is wrapped up in what I do for work, so it doesn’t feel like much of a stretch to turn it into an all-hours thing. I’m lucky to be working in a field and workplace I’m passionate about. Many of my friends complain about their jobs all the time. I know how horrible it is to wake up every day dreading going to work. I’m lucky I don’t have to feel like that anymore.

There might be some late nights and people in my life who don’t understand why I’m okay with that, but that’s too bad. That’s what I signed up for, and I’m glad I did. Even during the times I want to rip my hair out and scream, I remind myself that I am lucky. And also that it would take a really long time for my hair to grow back.

So hold onto your gratitude (and maybe hold onto a vodka rocks too) and get to work.

Michelle Martin

I’ve helped hundreds of bloggers and B2B businesses grow their profits with actionable content strategy advice. As a marketing agency brand strategist and copywriter, I’m on a mission to prove that you don’t need a fancy degree to market yourself, you just need the right tools. Find your voice online and grow your business! I’m known for being a crazy cat (+dog) lady, German car enthusiast and a bit of a wino.