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Marketing Strategy

10 Things Your Small Business Website Needs

If you’re trying to grow your home based or small business online, this post is for you!

In my day job as a Digital Strategist, I spend most of my time working on website projects. Our clients cover a diverse range of industries, but there are common elements among them that make their small business websites successful.

Whether you are a creative freelancer, or a local small business, these ten things apply to everyone looking to attract and convert more customers online.

10 Things Your Small Business Website Needs to be Successful and Get You Clients

Sure, you might be thinking the obvious things, like a contact page, or a newsletter subscribe box. Those are great, but you need a few more things to ramp up your success. So this post is going to cover each of those items, and some examples from around the web from businesses who’ve done a great job implementing them.

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I’ve helped hundreds of bloggers and B2B businesses grow their profits with actionable content strategy advice. As a marketing agency brand strategist and copywriter, I’m on a mission to prove that you don’t need a fancy degree to market yourself, you just need the right tools. Find your voice online and grow your business! I’m known for being a crazy cat (+dog) lady, German car enthusiast and a bit of a wino.

The Difference Between Digital Strategy and Digital Project Management

My name is Michelle, and I’m a recovering Digital Project Manager.

The Difference Between Digital Project Management and Digital Strategy

 

You see, I was a digital PM for awhile, back in the heady days of 2015, a distant blur now. And then I became a digital strategist. “Cool,” I thought. “A totally different job, how exciting!” And then weeks and months went on and I found myself thinking, “Hmm. This seems an awful lot like what I was doing before. What gives?”

Months turned into almost a year and I became more disillusioned and confused than ever.

cat confused gif

So what is the actual difference between a digital PM and a digital strategist? It’s taken me awhile to learn.

CONTINUE READING

I’ve helped hundreds of bloggers and B2B businesses grow their profits with actionable content strategy advice. As a marketing agency brand strategist and copywriter, I’m on a mission to prove that you don’t need a fancy degree to market yourself, you just need the right tools. Find your voice online and grow your business! I’m known for being a crazy cat (+dog) lady, German car enthusiast and a bit of a wino.

What I Learned at CIMC: Canadian Internet Marketing Conference 2016

I was recently lucky enough to attend CIMC 2016, a superfabĀ digital marketing conference in beautiful Squamish, BCĀ (about 45 minutes outside of Vancouver). I haven’t been to that many conferences in my time so far but I really wanted to attend this one because of the world-class speakers involved.

CIMC 2016

 

Surprisingly,Ā a few of the talks that I didn’t think would be very relevant to me ended up being my favourite ones, and the ones that gave me some great new ideas to take back to work with me.

I also gained like over 100 new Twitter followers, so yeah, I guess you could say it was kind of a big deal.

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I’ve listed a few of my highlights from the conference below, based on my over 57 pages of notes that I took. ????

CONTINUE READING

I’ve helped hundreds of bloggers and B2B businesses grow their profits with actionable content strategy advice. As a marketing agency brand strategist and copywriter, I’m on a mission to prove that you don’t need a fancy degree to market yourself, you just need the right tools. Find your voice online and grow your business! I’m known for being a crazy cat (+dog) lady, German car enthusiast and a bit of a wino.

How to Find and Implement Your Brand Voice (+Free Worksheet!)

Today’s post took me a hella long time to write! I hope you find it interesting and useful for your business and/or blog. At the end, there’s even a free worksheet for you to download to discover exactly what you want your brand voice to be, and how to make that happen!

Find + Implement Your Blogging Brand Voice!

 

I’m psyched about this pieceĀ because it took me a long time to put together. So any thoughts or feedback you have on this post and worksheet would be so useful! Hit me up via email, or on social to let me know what you think.

Anyway, onto the good stuff!

 

What is a Brand Voice?

Your brand voice, put simply, is the style in which you communicate with your customers, followers and target audiences.

It’s the tone you use, the language you use, and a large part of your overall brand recognition and how people remember you.

 

Why is Brand Voice Important?

Your brand voice sets the tone for all interactions with your customers, followers and target audiences.

It lets them know what kind of company/person you are and most importantly, it allows them to feel connected to you and recognize you in a sea of other brands out there.

It makes you unique and inspires loyalty and trust.

 

How Do I Get One of Dem There Brand Voices?

It’s really not hard at all. For some people, it just comes out naturally.

If you’re a blogger writing about your true passions, your brand voice is going to develop very naturally because that authenticity and passion is going to shine through no matter what.

If you are writing for another business, or are wanting to keep your business attracting a specific, or niche, clientele, then you may want to think more about your brand voice and how you’re coming across.

Regardless of who you are or what you’re writing for, the free worksheet I’ve prepared for you will walk you through finding your brand voice and putting that voice into action immediately.Ā Check it!

CONTINUE READING

I’ve helped hundreds of bloggers and B2B businesses grow their profits with actionable content strategy advice. As a marketing agency brand strategist and copywriter, I’m on a mission to prove that you don’t need a fancy degree to market yourself, you just need the right tools. Find your voice online and grow your business! I’m known for being a crazy cat (+dog) lady, German car enthusiast and a bit of a wino.

Don’t Fall Into the Trap of Mindless Networking

I feel ranty this week. Maybe I’m just tired, or didn’t drink enough coffee, or am actually just a total cranky old bitch. But in any case, my ranty-ness is expanding into most aspects of my life. Today I’m ranting about something that happened about 6 months ago, which quite frankly I think we can all agree is clearly the sign of a totally normal, mentally stable individual.

Regardless, I still believe in my rant today, so here goes.

oh-snap-futurama-nerdy-organized

Months ago, I was at a Meetup event downtown. It was about content strategy, and it was a great event. The speaker was engaging and knowledgable and made a ton of excellent points I still remember to this day. The thing that annoyed me came after the actual event, when the talking to other humans part kicked in. For a cranky ass introvert like myself, talking to other humans can sometimes be a challenge.

Not because I don’t like people, but just because I often don’t know what to say. I hate small talk and fake interest in things. Let’s either talk about something mutually interesting or why bother, is how I view networking type events. But it’s also no fun to be sitting around by yourself in a room full of people, so, I make attempts at human connection.

CONTINUE READING

I’ve helped hundreds of bloggers and B2B businesses grow their profits with actionable content strategy advice. As a marketing agency brand strategist and copywriter, I’m on a mission to prove that you don’t need a fancy degree to market yourself, you just need the right tools. Find your voice online and grow your business! I’m known for being a crazy cat (+dog) lady, German car enthusiast and a bit of a wino.

The One Where I Start a Digital Strategy Group Meetup

Digital Strategy Meetup Vancouver

 

Omg, I hope this isn’t going to be like that time I convinced myself those trendy nude leather heels went with my skintone, because they totally didn’t. I’ve gone and done started a Meetup digital strategy group. Here it is.

CONTINUE READING

I’ve helped hundreds of bloggers and B2B businesses grow their profits with actionable content strategy advice. As a marketing agency brand strategist and copywriter, I’m on a mission to prove that you don’t need a fancy degree to market yourself, you just need the right tools. Find your voice online and grow your business! I’m known for being a crazy cat (+dog) lady, German car enthusiast and a bit of a wino.