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Marketing

Blog SEO: 10 Tricks for Optimizing Your Blog Posts

I’ve talked about how to format your blog posts to get the most readers before, but today I want to talk about one of the most mystical creatures in these lands: SEO.

A search result in the wild.

You probably know how important SEO is by now, but if not… well, it’s really important.

As a freelance writer and marketing agency copywriter, I spend a lot of time optimizing content for search engines, and writing about SEO for clients. There are some obvious tricks that everyone knows, like picking a keyword and mentioning it throughout your post. There are also some lesser known blog post SEO tricks out there to increase your rankings.

I’m going to share those secret tips with you today.

Blog SEO: 10 Tricks to Grow Your Blog

A critical thing to keep in mind about SEO is WHERE it fits into your writing process.

Any guesses as to where it should fit in? At the end maybe, when you’re editing your post before publishing it and want to sprinkle in some keyword magic dust?

NO!

SEO should be thought of from the very beginning of a blog post’s life. When it’s still nothing but a wee little idea tadpole floating around your brain.

Thinking about SEO from the beginning means that ALL your future actions for that post will be optimized for the Google overlords, increasing your chances of beating the algorithm and ranking high. F yeah!

So, with that in mind, let’s get into my top 10 blog SEO tips!

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10 Things Your Small Business Website Needs

If you’re trying to grow your home based or creative business online, this post is for you!

As a freelance writer, I spend most of my time working on website projects. My clients cover a diverse range of industries, but there are common elements among them that make their small business websites successful.

Whether you are a creative freelancer, or a local small business, these ten things apply to everyone looking to attract and convert more customers online.

10 Things Your Small Business Website Needs to be Successful and Get You Clients

Sure, you might be thinking the obvious things, like a contact page, or a newsletter subscribe box.

Those are great, but you need a few more things to ramp up your success.

So this post is going to cover each of those items, and some examples from around the web from businesses who’ve done a great job implementing them.

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The Difference Between Digital Strategy and Digital Project Management

My name is Michelle, and I’m a recovering Digital Project Manager.

The Difference Between Digital Project Management and Digital Strategy

 

You see, I was a digital PM for awhile, back in the heady days of 2015, a distant blur now. And then I became a digital strategist. “Cool,” I thought. “A totally different job, how exciting!” And then weeks and months went on and I found myself thinking, “Hmm. This seems an awful lot like what I was doing before. What gives?”

Months turned into almost a year and I became more disillusioned and confused than ever.

cat confused gif

So what is the actual difference between a digital PM and a digital strategist? It’s taken me awhile to learn.

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Losing Your Way on A Winding Path (This Is A Metaphor for Getting Shit Done)

Oh, hello.

Remember when I said that when you feel like you’re fed up, and burnt out, you should connect with other humans that remind you why you love what you do? Wellllllll, that worked for me once. But now I have new advice: be a hermit.

How to Get Shit Done (fo realz!)

 

Seriously. The best advice I received for dealing with feelings of burnout was a few days ago, and that advice was: when you are so fed up that you just don’t care anymore, actively attempt to care less. Like just really get all the giving a shit out of your system. Stop caring at a molecular level. Split the atoms of the fucks you do not give, and then split them again. Create a nuclear meltdown out of all the energy that you’re not caring with. Enough metaphors for now…

In my situation, I could never focus on what I was supposed to be doing, due to a number of factors, some of them complex and one of them just being that I am an insane, quality-obsessed, control freak bitch-ola. I was so used to responding quickly to everything that came my way — emails, Slack messages, carrier pigeons — that people expected it of me, and I felt like I owed it to them.

But then my boss told me something radical. Like some life-changing shit right here. She said, “Just… don’t.” That’s basically what she said. There were more words and it sounded better than that, but that was the gist of it.

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When What You Love to Do Gets Shitty: Fighting Creative Burnout

Hustlin’ be hard, bitches.

How to Fight Creative Burnout - When What You Love to Do Gets Shitty

 

Whatever your hustle may be — design, coding, strategy, project management, writing, something unmarketing related — you started doing it because you loved it. You continued because you loved it. You can’t imagine yourself doing anything else with your life, but yet, you hit a point where you just want to quit. What’s going on?

It’s not a lack of passion for your work. It’s not because of boredom. It’s not because you want to do something else.

So whyyyyyy.

But Why GIF

When you feel that feeling of loving what you do and being convinced that you’ve never been more connected to and passionate about your work, coupled with a feeling of absolute dread about going in the next day or doing any of the tasks on your list, congrats — you’re in creative burnout.

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Learning to Care Again When You’re Out of F*@ks to Give

I think the hardest thing about working in an industry you’re really passionate about is the eventual feeling of “Is this worth it?” that creeps into your mind. If you’re like me, you’re a 110% kind of person. All in or all out, there is no in between.

Learning to Care Again When You're Out of F*@ks to Give

 

I’m happy and proud to be doing something I love for a living. I love the sense of accomplishment my work provides, and being surrounded by so many talented people with big ideas. It’s fantastic and I couldn’t imagine doing anything else. But sometimes, it still gets tough like anything else.

And while I wouldn’t change a thing, sometimes I think, “Can I keep going?”

Field of Fucks lol

I guess some people call that burnout, but that’s not really what it is. To me, true burnout is when you are literally so done that you cannot be any more done. You know it’s time to walk away, find a new path, burn bridges to the ground, whatever. You want out of where you are.

But that’s not what I feel sometimes at all. Like I said, I wouldn’t change a thing. So it’s not burnout, it’s just a temporary case of a lack of fucks to give.

Once your supply of fucks to give is restored, all is well.

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Boost Your Bounce Rate: How to Block Spam Referrers in Google Analytics (+Free Spam Filter!)

Your bounce rate is an important indicator of your website’s performance and how interesting your target audience finds your content. A high bounce rate, bad. A low bounce rate, good.

Boost Your Bounce Rate: Google Analytics Tutorial

Blocking spam referrers in Google Analytics will cut out the noise and show you your true stats — allowing you to make actionable changes and decisions for your blog or biz to improve your site, retain your audience, and get new leads.

 

But first, let’s tackle the basics.

Psst! Already a seasoned Analytics Nerd? Skip to the good stuff —>

What is a Bounce Rate?

Your bounce rate in Google Analytics refers to the percentage of your website’s visitors who leave your site after visiting only one page.

So, you want to aim for as low a bounce rate as possible. Low bounce rate = more people exploring more than 1 page on your site, meaning they are most likely engaged in your content and liking your shiz.

A high bounce rate is a surefire sign that people aren’t liking your site, or the wrong audience is viewing it.

 

How to Get Your Bounce Rate Low, Low, Low

shorty get low

So blocking spam is a huge way to lower your bounce rate. Cutting out all the spam means that you’ll know the actual stats of your website as it relates to real, live, breathing human beings visiting your site, not crawler robots or phishing scheme drones.

But blocking spam only helps you see the REAL stats of your website. If your bounce rate is still quite high after blocking spam referrers as described in this article, then you need to buckle down and do some serious work.

Maybe it’s just that you’re attracting the wrong audience. Try thinking more about your target audiences, where they hang out, and promote your blog or website there.

The other quite obvious reason is that… well, your shit’s boring. So re-read your articles and look over your website from your target audience’s point of view. Pretend you’re a potential customer or blog reader who has just landed on your site. What do you think of it? What draws you in?

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What I Learned at CIMC: Canadian Internet Marketing Conference 2016

I was recently lucky enough to attend CIMC 2016, a superfab digital marketing conference in beautiful Squamish, BC (about 45 minutes outside of Vancouver). I haven’t been to that many conferences in my time so far but I really wanted to attend this one because of the world-class speakers involved.

CIMC 2016

 

Surprisingly, a few of the talks that I didn’t think would be very relevant to me ended up being my favourite ones, and the ones that gave me some great new ideas to take back to work with me.

I also gained like over 100 new Twitter followers, so yeah, I guess you could say it was kind of a big deal.

big-deal-gif

I’ve listed a few of my highlights from the conference below, based on my over 57 pages of notes that I took. ????

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