SEO page titles and descriptions are really important for your blog.
Raise your hand if you know what an SEO page title or description is. 🙋🏽
Mmkay, for all y’all advanced placement students, hold on just a sec.
They help Google figure out what your site is about and show your site to people searching for things like, “Pants for big butts,” or, “What shade of foundation am I?” (You can tell how my week is going so far.)
SEO meta data (another name for dis shiz) helps bloggers:
- Get more traffic from Google
- Get higher rankings in Google, as part of your overall onpage strategy
But they’re more than just a nerdy internet thing. They can actually help you surprise and delight your readers, too!
Read this post to find out how! 🤓
What Are SEO Page Titles and Descriptions?
For those who don’t know, an SEO page title is the text that appears in 2 cool places:
- In a Google search result
- At the top of your browser window
And yeah, this is the sort of wild stuff I do on a Saturday night: write about SEO. #NerdAlert
An SEO page description is the other texty part that shows up in a Google search result.
Page titles and descriptions can either be on PAGES on your website, or on blog POSTS. Obviously, ya wanna have SEO-optimized titles and descriptions for both of those types of content.
SEO page titles and descriptions are also known as “SEO meta data.”
Why Are They Important?
For starters, page titles and descriptions help Google figure out what your site is about. Google still scans your whole site’s content to figure that out, too.
But having the keywords you want to optimize for listed right in your titles and descriptions makes Google’s job a LOT easier. Which means, more people will find you via organic search easier!
There are a LOT of factors that go into ranking high in Google and fully optimizing your SEO. There are about 200 ranking factors, actually.
Optimizing your SEO meta data is just one small part of a robust SEO strategy, but it takes just a few minutes per page and is a good habit to get into as you write posts. Don’tcha want more traffic for just a few extra minutes?!
Some SEO strategies are harder than others, like link building, creating longform 2,500+ word count posts full of value, or searching the web for broken links to replace with your own.
Literally nothing is easier or faster than writing page titles and descriptions for your blog.
Woo! All aboard the Lazy Blogger Express over here. 🚂
How to Write SEO Meta Data
To write effective titles and descriptions, you need to know what keywords you want to optimize your blog for.
Related: How to Do SEO Keyword Research
And, make sure you change it up for different pages. If one of your target keywords is, “blog seo,” you don’t need to have that in EVERY single page title or description.
Make sure the keyword you’re optimizing the page title and description for is relevant to the page’s content.
Once you have a keyword in mind, write out that page title and description!
For SEO page titles, they need to be under 60 characters to fit on Google.
If they’re over 60 characters, it trails off like this:
For SEO descriptions, they need to be under 160 characters… and ideally more than 120.
Here are a few things to keep in mind when writing your meta data: