What if I told you that the single biggest factor impacting the number of blog readers you have has nothing to do with your content?
You could write the absolute BEST post ever, full of witty comments, helpful stats, quality content with a unique voice… all that jazz. But no one could read it.
It all comes down to formatting.
Formatting your blog post to be easily readable is SUPER important. I cannot stress this enough.
The key to getting more people to read your blog is to make your content easy to read (no Shakespearean language like ‘furthermore’ and ‘perchance’). And the best way to do that? Make it skimmable.
Skimmable is the new black when it comes to content.
In fact, visitors only read about 20% of the text on a webpage. 20%! So you better make your point obvious, and hook ‘em early, yo.
How to Grow Your Blog With Skimmable Content
Here are some surefire strategies to make your blog posts easy to read.