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Passive Income

Sales Funnel Fun: How to Use Visual Automations in ConvertKit

If you didn’t already know, I love love LOVE email software wizards ConvertKit.

They make sending high-converting emails and building your email list super easy. And now, they’ve introduced a new feature called Visual Automations to make life even easier. awwww yissss

ConvertKit Visual Automations

In this post, I’m going to walk you through creating a simple, automated sales funnel using the new feature so you can start selling more on autopilot.

What is Visual Automations?

“Visual Automations” is a fancy way of saying automated email marketing.

It’s a way of creating a sales funnel so that when a subscriber meets a certain criteria, you can send out emails targeted to them automatically. Magic, huh?

Not sure what a sales funnel is? It’s the path you want a prospect to take to go from unknown to becoming a paying customer.

For bloggers, this often looks like attracting people via a free content upgrade. They enter their email address, you automatically send them the item they signed up for, and then they enter your funnel.

convertkit visual automations
Image courtesy of easyecommercewins.com

Using a tool like Visual Automations, you can create follow-up emails to send them a few days later to suggest a complementary product that they might be interested in.

In other words, ka-ching baby.

Cool, right?

How to Use Visual Automations in ConvertKit

Alrighty, so to follow this tutorial, you obviously need to be using ConvertKit. And no, I’m not writing this post just to get you to sign up via my affiliate link. I’m writing it because I frickin love a) marketing, and b) ConvertKit. And yeah, if you do want to try it out and sign up via my link… well, that would be swell, too.

So, click on Automations on the top menu. Then click on “New Automation.”

ConvertKit Visual Automations

Click on Create an Automation, and choose how you want to start off your sales funnel.

ConvertKit Visual Automations

You can choose to begin the automation when someone signs up for a particular form in your account, or when a subscriber enters a tag.

If you’re not familiar with tags, you can create as many as you want to categorize your subscribers. If you sell products, you can use a tag to identify your existing customers from people who haven’t bought from you.

You can also use them to label people by the topics they are interested in.

You can add people to a tag by having them click a link in any of your ConvertKit emails. In a recent one of mine, I asked people if they wanted to be notified when my new course launches. If they clicked it, they were added to my course pre-launch tag, so I know who to contact when it’s ready.

ConvertKit Visual Automations

Your subscribers don’t see anything other than a normal link, but here’s what it looks like when you’re writing your email in ConvertKit:

ConvertKit Visual Automations

It’s super easy!

So for this automation example, I’m going to make one for people who wanted to learn about my course. Set your automation to start when a tag is added to a subscriber, and then pick the appropriate tag.

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How to Start an Online Clothing Business for $0 with Printful and Etsy

I did something crazy about a month ago. I started an online clothing business.

And it’s actually going really well.

Am I a designer? No.

Am I an Etsy pro? Nope.

Do I even know what DPI is, or what the difference is between CMYK and RGB? Not really.

But if there’s anything I’ve learned over the past year as a serious blogger, it’s that sometimes you just gotta try new stuff and do it. Jump in with both feet. Don’t overplan. Just follow your heart and see where it goes.

Easier said than done, especially when following your heart could cost thousands of dollars in upfront costs.

Not so bueno.

But, I really wanted to do this. So I found a way of getting started that was totally FREE, and in this post, I’ll show you how to do the same thing.

Create an Online Clothing Business Free

I create t-shirts, iPhone cases, leggings, skirts and other small items, and I don’t have to pay a single cent for inventory or expenses until someone buys one of my products. aka guaranteed profit! Isn’t that amazeballs?!

For example, here are a few examples of my humble creations. 😬

[etsy-shop shop_name=”NerdyOrganized” section_id=”21350310″]

Wanna win an item of your choice from my shop? Just enter the contest at the end of this post! 👇🏼

 

It’s really easy to start your own biz this way. So let’s jump right in and get started…

Create Your Free Etsy Store

For this post, I’m going to assume you want to sell your stuff on Etsy! It’s a great choice. Etsy is a solid network of handmade sellers, and a trusted shopping destination for millions of people around the world. You can’t go wrong.

So, if you don’t already have an Etsy account, sign up for free here.

When you’re all signed up, click on the You tab to go into your settings. From there, you can choose to open a new shop.

Create Online Clothing Business Free

Once you’ve created your shop, you’ll be taken to the Shop Manager area. It’s pretty straightforward, but you’ll want to go into Settings on the left-hand menu to ensure everything is set up.

Create Online Clothing Business Free

Here you can set things like your tagline, top image banner and logo. Here’s what my shop looks like with all those things added:

Create Online Clothing Business Free

Go through all the Settings fields and make sure everything is filled in. Don’t worry about making it perfect right now. You can always change it later.

Remember: DONE is always better than perfect. ✌🏽

 

Create Your First T-Shirt

Mmk, switching gears to product creation now. Woo! This is where the magic happens, people.

Already have a good idea for a t-shirt, mug, or other product? Great! If not, just think of a silly saying and follow along with this tutorial. You can always redo these steps when you have a “real” product idea later on.

Not sure if your idea is good or not? Let the market decide! Remember, this is all free so you’re not out any money by testing your ideas.

To create your first product, you’ll need to sign up for Printful.

Create Online Clothing Business Free

Printful is a print-on-demand dropshipper, which means they print your designs onto merchandise and ship it from their location to your customers. It’s worldwide, and the products look like they’re coming from you, not Printful. Basically… it’s awesome.

Once you sign up, you’ll be taken to your Dashboard. It’s your order portal.

Creating a product on Printful isn’t like an actual thing you create on there. You create your artwork files in a design program, like Adobe Photoshop, and then upload those files to Printful to store until you’re ready to print them.

I use Photoshop, but you could also use Illustrator, or a free option like Canva.

For this example, we’ll make a simple text-based t-shirt, but you can get as crazy and colourful as you like. If you can draw, go wild! I… can’t draw.

I’m going to make a shirt that says, “I Work So My Dog Can Have Nice Things”.

(It’s true. 🙄)

Printful has a template for everything on their site so you always know how to size it. The t-shirt print area is 10 in x 12 in, so all you need to do is open up a new Photoshop file at 150 DPI sized 10×12. Also make sure you’re using RGB colour.

If you’re using Canva, open up a new file that’s 1500px x 1800px (or larger).

Create Online Clothing Business Free

Then add your text to the file. Make sure your background is transparent. This can be done in Canva as well, but I’m using Photoshop in the screenshots below.

Create Online Clothing Business Free

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