If you want to make money blogging, it’s really important to choose a niche for your blog. When I say choose a niche, I mean choose a very specific topic (or small group of related topics) to write about, and stick to writing about just those things. You’ve probably heard this mentioned a few places before, but it really is so important. FO REALZ.
The main reason you want to pick a niche for your blog is to attract the right audience, and to make them stick around for the long haul (i.e. hopefully convert them into subscribers and customers later on, if you plan to sell products).
The “right audience” means the specific target market you want to attract.
Who do you help with your blog? For me, I help new to intermediate level bloggers grow their blog and business, and provide marketing tips for solopreneurs, or aspiring solopreneurs. So that’s who I want to attract. In order to do that, I write posts specifically about topics those people want to know (like how to make money blogging!).
That means that when one of those magical unicorns comes along that I want to keep, they see my content is written for their benefit, read lots of it, (hopefully) like it, and decide to stick around and subscribe to my blog. Great!
Without a clearly defined niche, it’s super super hard to build any sort of engaged audience at all. Unless you’re like a Kardashian or something, aka the popular bitch.