Your bounce rate is an important indicator of your website’s performance and how interesting your target audience finds your content. A high bounce rate, bad. A low bounce rate, good.
Blocking spam referrers in Google Analytics will cut out the noise and show you your true stats — allowing you to make actionable changes and decisions for your blog or biz to improve your site, retain your audience, and get new leads.
But first, let’s tackle the basics.
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What is a Bounce Rate?
Your bounce rate in Google Analytics refers to the percentage of your website’s visitors who leave your site after visiting only one page.
So, you want to aim for as low a bounce rate as possible. Low bounce rate = more people exploring more than 1 page on your site, meaning they are most likely engaged in your content and liking your shiz.
A high bounce rate is a surefire sign that people aren’t liking your site, or the wrong audience is viewing it.
How to Get Your Bounce Rate Low, Low, Low
So blocking spam is a huge way to lower your bounce rate. Cutting out all the spam means that you’ll know the actual stats of your website as it relates to real, live, breathing human beings visiting your site, not crawler robots or phishing scheme drones.
But blocking spam only helps you see the REAL stats of your website. If your bounce rate is still quite high after blocking spam referrers as described in this article, then you need to buckle down and do some serious work.
Maybe it’s just that you’re attracting the wrong audience. Try thinking more about your target audiences, where they hang out, and promote your blog or website there.
The other quite obvious reason is that… well, your shit’s boring. So re-read your articles and look over your website from your target audience’s point of view. Pretend you’re a potential customer or blog reader who has just landed on your site. What do you think of it? What draws you in?