So I started this blog for unclear purposes really. To explore industry topics, to learn some stuff, to connect with others, to pass the time, who knows. All of the above. I just like to write stuff sometimes, so I’m going with that. But what happens when your boss/bosses find your blog? I think for many people that might be an awkward encounter. Personally I don’t really care. I’m pretty straightforward. I haven’t told anyone about this blog yet, not really sure why. Just testing the waters I suppose. But, if people from my life find it, I don’t care. Other people with weirder blogs than mine might disagree (but if you’re that weird, then you are probably hiding from people in real life too, because you’re a serial killer).
But regardless, there is usually some desire to not look like a total turd in front of one’s manager. So these are the five things that cross your mind when your boss reads your blog.
1. “Oh, you found my blog?”
2. “Did you like it?”
3. “We should never speak of this again.”
4. “Oh, you did like it?”
5. “OK, time to get serious then. So many topics to cover.”
In my work and my personal life, I do a lot of writing. For clients, for this blog, for everything from birthday cards to detailed product reviews on Sephora.com (that shit gets serious, mmkay). Sometimes it can be hard to focus which I’m sure you already know… Phones ringin’, people talkin’, life goin’ on all around you. I have never been someone who enjoyed working with music. I prefer bone-crushing silence. But, finding some great playlists has changed my mind and actually made me more productive I think. Now I see why so many people like working with music (guess I’m late to the Captain Obvious party).
When it comes to music, I love Spotify. I love that it syncs between my iPod, iPhone, car, laptop, work computer… all my playlists and favourite songs, everywhere I go. So I use it almost exclusively now. Here are a few of my favourite zone-out-and-write playlists!
There’s plenty of articles out there describing how to write the perfect press release. Here’s one, two, three, four of them. In this post, I’ve compiled tips I’ve read along with my own workflow to present a really simple way to write an effective and engaging press release. Here goes.
Start with Why
As with anything content related, identify the point. Why should your audience care about this? Is it truly newsworthy? Who do you want to know about this? Which of your personas are you targeting? Once you know that stuff, the rest is pretty easy.
Omg, I hope this isn’t going to be like that time I convinced myself those trendy nude leather heels went with my skintone, because they totally didn’t. I’ve gone and done started a Meetup digital strategy group. Here it is.
I’m super lucky. Like, a bit more than averagely lucky, I think. While I haven’t always thought I was lucky, I definitely know it now. Early struggles have given way to an authentically awesome life, and I am grateful for that every day.
I feel like a really un-Disney version of Cinderella. Things were shit, and I had bad fashion sense, and then one day I wasn’t saved by some dumb prince, but I actually just worked really hard and endured a lot of shit jobs and shit people and just generally focused my attention on getting shit done, and now here I am. And I dress better now. See, it’s totally Cinderella.
Today marks one year since I started working at Studiothink. It feels both very short because so much has happened in just one year. It also feels very long as it’s like I’ve been there forever sometimes, because it’s so ME.