There’s plenty of articles out there describing how to write the perfect press release. Here’s one, two, three, four of them. In this post, I’ve compiled tips I’ve read along with my own workflow to present a really simple way to write an effective and engaging press release. Here goes.
Start with Why
As with anything content related, identify the point. Why should your audience care about this? Is it truly newsworthy? Who do you want to know about this? Which of your personas are you targeting? Once you know that stuff, the rest is pretty easy.
Omg, I hope this isn’t going to be like that time I convinced myself those trendy nude leather heels went with my skintone, because they totally didn’t. I’ve gone and done started a Meetup digital strategy group. Here it is.
I’m super lucky. Like, a bit more than averagely lucky, I think. While I haven’t always thought I was lucky, I definitely know it now. Early struggles have given way to an authentically awesome life, and I am grateful for that every day.
I feel like a really un-Disney version of Cinderella. Things were shit, and I had bad fashion sense, and then one day I wasn’t saved by some dumb prince, but I actually just worked really hard and endured a lot of shit jobs and shit people and just generally focused my attention on getting shit done, and now here I am. And I dress better now. See, it’s totally Cinderella.
Today marks one year since I started working at Studiothink. It feels both very short because so much has happened in just one year. It also feels very long as it’s like I’ve been there forever sometimes, because it’s so ME.