There’s plenty of articles out there describing how to write the perfect press release. Here’s one, two, three, four of them. In this post, I’ve compiled tips I’ve read along with my own workflow to present a really simple way to write an effective and engaging press release. Here goes.
Start with Why
As with anything content related, identify the point. Why should your audience care about this? Is it truly newsworthy? Who do you want to know about this? Which of your personas are you targeting? Once you know that stuff, the rest is pretty easy.
