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Business Growth

Sales Funnel Fun: How to Use Visual Automations in ConvertKit

If you didn’t already know, I love love LOVE email software wizards ConvertKit.

They make sending high-converting emails and building your email list super easy. And now, they’ve introduced a new feature called Visual Automations to make life even easier. awwww yissss

ConvertKit Visual Automations

In this post, I’m going to walk you through creating a simple, automated sales funnel using the new feature so you can start selling more on autopilot.

What is Visual Automations?

“Visual Automations” is a fancy way of saying automated email marketing.

It’s a way of creating a sales funnel so that when a subscriber meets a certain criteria, you can send out emails targeted to them automatically. Magic, huh?

Not sure what a sales funnel is? It’s the path you want a prospect to take to go from unknown to becoming a paying customer.

For bloggers, this often looks like attracting people via a free content upgrade. They enter their email address, you automatically send them the item they signed up for, and then they enter your funnel.

convertkit visual automations
Image courtesy of easyecommercewins.com

Using a tool like Visual Automations, you can create follow-up emails to send them a few days later to suggest a complementary product that they might be interested in.

In other words, ka-ching baby.

Cool, right?

How to Use Visual Automations in ConvertKit

Alrighty, so to follow this tutorial, you obviously need to be using ConvertKit. And no, I’m not writing this post just to get you to sign up via my affiliate link. I’m writing it because I frickin love a) marketing, and b) ConvertKit. And yeah, if you do want to try it out and sign up via my link… well, that would be swell, too.

So, click on Automations on the top menu. Then click on “New Automation.”

ConvertKit Visual Automations

Click on Create an Automation, and choose how you want to start off your sales funnel.

ConvertKit Visual Automations

You can choose to begin the automation when someone signs up for a particular form in your account, or when a subscriber enters a tag.

If you’re not familiar with tags, you can create as many as you want to categorize your subscribers. If you sell products, you can use a tag to identify your existing customers from people who haven’t bought from you.

You can also use them to label people by the topics they are interested in.

You can add people to a tag by having them click a link in any of your ConvertKit emails. In a recent one of mine, I asked people if they wanted to be notified when my new course launches. If they clicked it, they were added to my course pre-launch tag, so I know who to contact when it’s ready.

ConvertKit Visual Automations

Your subscribers don’t see anything other than a normal link, but here’s what it looks like when you’re writing your email in ConvertKit:

ConvertKit Visual Automations

It’s super easy!

So for this automation example, I’m going to make one for people who wanted to learn about my course. Set your automation to start when a tag is added to a subscriber, and then pick the appropriate tag.

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How I Made $3,422.83 Blogging This Month (September 2017 Income Report)

September flew by so fast!

I was so busy with my day job, my freelance clients, and just regular life stuff like grocery shopping (fo realz) that I can’t even believe it’s October already. Geez.

But, I am pretty proud of the fact that September was my highest earning month so far in my little biz! I made $3,422.83 through my blog and freelance writing services. WOO!

September 2017 Blog Income Report

This month I tried a few new things.

I earned some affiliate income (a grand total of $8.71 thankyouverymuch!), by promoting my genuine love of email marketing software ConvertKit.

I also earned ONE PENNY from Tailwind. I am not even sure how that’s possible. What did someone do for a penny?! I have no idea. But… thanks, random stranger.

This month I didn’t get as much done as I wanted to. I focused almost exclusively on client work and not my own big ideas, which was disappointing. But that’s how life goes sometimes!

I did get a chance to outline and start creating my upcoming course that I am SO EXCITED about. It’s called Blog SEO Bootcamp and dives into all the nerdy stuff I’ve learned in over 6 years of working at content marketing agencies, and through this blog.

I AM PUMPED to share it with the world. When it’s ready in like, 2020. 🙄

K but seriously, I plan to work on it over the next few months and unveil it either late this year, or early 2018.

Anyway, let’s dive into September’s numbers and stats in detail!

Income

  • Freelance writing clients: $3,414.12
  • ConvertKit: $8.70 🙌🏼
  • Tailwind: $0.01 (YES REALLY)

September 2017 Blog Income Report

Total Gross Income: $3,422.83

I recently had a comment asking about how I get my freelance clients and what sort of work I do. I plan to cover this in an upcoming post, but the short version is that I do freelance writing/blogging for marketing and software companies, focusing on list building and conversions. 🤓

aka. Nerd Stuff.

Expenses

Total Expenses: $485.21

Net Income: $2,937.62

So, I made almost the same net income as last month as I had some more expenses this month.

I also decided to invest in some education and take Michelle Schroeder-Gardner’s class, Making Sense of Affiliate Marketing.

At first I thought the class was a bit too basic for me, but I actually learned a lot in the later modules. I’ll write a review about it another time, but what more can I say than it works? I did make $8.71 in affiliate income this month for the first time ever, right?! (Gotta start somewhere.)

One of my regular clients slowed down a bit, so that impacted my income a bit, too.

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My Biggest Business Mistakes From the First 6 Months (And How I Fixed Them!)

I’m writing this post on a Saturday night after doing 13 straight hours of work, with only one break to inhale a few pieces of peanut butter toast.

It was a beautiful sunny day outside, and I didn’t see any of it.

This is not how I want to run my business.

All hustle, no balance.

It’s taking a toll on me.

Luckily, I am smart enough to realize when I’ve made some pretty awful mistakes and how to fix them. Today I want to get a lil’ personal with you and share my biggest struggles and failures over the past 6 months and how I’m overcoming them to become a better blogger and business owner.

I hope you can learn something from this post. Here goes.

Biggest Business Mistakes

 

1. No time for fun.

Talk about overscheduled.

Even my husband knows that if it’s not on my Google calendar, it’s not happening.

I’ve lost touch with several friends. Some of them understand, and others don’t. I even feel bad with how little time I’m spending with my dog.

It’s super depressing.

I ended up getting so burnt out, I didn’t want to do anything.

And that was my solution.

I realized that I procrastinate a lot. Not because I dislike my work, I love it, but because I’m too much of a perfectionist and I want “the perfect idea” before I start working.

Well, that just doesn’t exist.

I’ve learned to just start, and edit shit later. I’ve learned to be more productive with my time so that I can get more done in less time.

Ya know what the big magical secret to all that is?

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10 Things Your Small Business Website Needs

If you’re trying to grow your home based or creative business online, this post is for you!

As a freelance writer, I spend most of my time working on website projects. My clients cover a diverse range of industries, but there are common elements among them that make their small business websites successful.

Whether you are a creative freelancer, or a local small business, these ten things apply to everyone looking to attract and convert more customers online.

10 Things Your Small Business Website Needs to be Successful and Get You Clients

Sure, you might be thinking the obvious things, like a contact page, or a newsletter subscribe box.

Those are great, but you need a few more things to ramp up your success.

So this post is going to cover each of those items, and some examples from around the web from businesses who’ve done a great job implementing them.

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