Wooo, are you ready for this? This is going to be a game changer for you fellow bloggers out there if you’re not already making sweet ass content upgrades like a pro.
If you’ve been blogging for more than five minutes, you’ve probably heard how important having quality content upgrades are to growing your blog’s following, and your email list… which helps grow your blog’s following. You get what I’m saying. And yes, it’s so true, content upgrades are truly the best thing since sliced cheese on sliced bread.
Let’s cover a few basics first before we dive right in…
What’s a Content Upgrade & Why Should I Care?
Valid question, pal. So a “content upgrade” is something that your visitors can download (or access) in exchange for their email address. So you get their contact deets, and they get some sort of cool THING. Like this shameless example:
The key here is to make the content upgrade not only valuable to your visitor to make them want to give you their email address to get it, but also to make it relevant to the original post it’s in. So for this post, I’m offering a five point checklist you can download to ensure your content upgrade is on point and ready to conquer the world. Easy, right?