Blog SEO is a big deal.
It goes beyond just optimizing your posts for a single keyword, although that’s important too. I’ve been studying SEO for over three years now and have a pretty foolproof system for growing organic search traffic easily and quickly for my blog and websites.
Google is always changing their algorithms, so you need to be aware of what’s new in the world of SEO. But, these tips are universal, despite any new mega-update from the Google overlords.
Read on to discover my 5 best blog SEO tips you can do today!
#1 Verify Your Blog with Google Search Console
Google Search Console used to be called Webmaster Tools. It’s basically the place where Google verifies your site’s identity, keeps track of changes to your site (i.e. new blog posts), and controls how your site appears in search results.
It’s free and super easy to setup! Once you verify your site, it will stay that way.
I recommend logging into Search Console and checking your stats every month, just to make sure your website is indexing properly and all systems are go.
To verify your site, login to Search Console with a Google account (either a @gmail.com email, or your G Suite account email).
Enter your website URL in the white box. ☝🏼
On the next screen, you’ll see different verification options. The easiest one is to verify with Google Analytics, which you can find on the Alternate Methods tab. If your Google Analytics account is setup with the same @gmail.com email address, it will verify your website right away.
Or, you can download an HTML file and upload it to your site to get verified. You can upload the file via FTP, or through your web hosting company’s CPanel/File Manager area. (Psst, this is where you would login to manage your hosting account – like on Bluehost or Siteground!)
There are lots of tools within Search Console, but the most important area to monitor for your SEO is the Crawl tab.
Click on Crawl Stats to monitor how often Google comes to crawl your site. This is the number of times Google’s algorithm is scanning your content, looking for new changes, and adding those changes to Google.
aka… how your blog shows up in search results! Super important.
More crawls per day = good!
Another key area to check in monthly is the Sitemaps tab under Crawl. Here, you can manually submit a new sitemap to Google. Many WordPress plugins do this automatically, but it’s a good idea to do it manually once in awhile too.
You can see how many pages of your site are indexed here. To add a new sitemap, click on Add/Test Sitemap at the top.
Then, type in “sitemap.xml” into the box and press Submit.
If you want to learn more about Search Console and all it can do for you, I recommend reading this article from Moz.
#2 Use SEO Keywords in the Right Places
It’s not enough to stuff your SEO keyword everywhere you can find a spot anymore. Google is cracking down on “spammy” keyword stuffing practices and shady over-optimization.
What does that mean?