Why is Content Strategy Important for Bloggers?
There are a million blogs out there. It’s hard to capture attention from your target audience when there’s probably thousands of other blogs in your niche, offering similar content in a similar format.
So what makes you different? Why should people take time out of their day to read YOU, instead of some other blog?
It comes down to having a good blog content strategy. If you know WHAT your audience wants, WHEN they want it, and HOW to deliver it — you’ll be successful. Sounds simple, but of course it’s not and it does take practice to make perfect.
Good blog content strategy means thinking less about you, and more about who you want to read your blog. When you focus on what your readers want, they will be attracted to your content.
More importantly, the right kind of readers will be attracted to your content. I don’t mean that in a snobby way – hell, I’m thankful that anyone even reads my blog (Hi Mom!). By “the right readers”, I mean that the people you want to drive into your sales funnel will be attracted to your content.
Oh don’t have a sales funnel yet? Don’t have any products to sell yet? That’s okay! You still need a content strategy, though.