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Digital Strategy

How to Create a Rockin’ Blog Content Strategy (Free Course!)

Why is Content Strategy Important for Bloggers?

There are a million blogs out there. It’s hard to capture attention from your target audience when there’s probably thousands of other blogs in your niche, offering similar content in a similar format.

So what makes you different? Why should people take time out of their day to read YOU, instead of some other blog?

It comes down to having a good blog content strategy. If you know WHAT your audience wants, WHEN they want it, and HOW to deliver it — you’ll be successful. Sounds simple, but of course it’s not and it does take practice to make perfect.

Blog Content Strategy Free Email Course for Bloggers

Good blog content strategy means thinking less about you, and more about who you want to read your blog. When you focus on what your readers want, they will be attracted to your content.

More importantly, the right kind of readers will be attracted to your content. I don’t mean that in a snobby way – hell, I’m thankful that anyone even reads my blog (Hi Mom!). By “the right readers”, I mean that the people you want to drive into your sales funnel will be attracted to your content.

Oh don’t have a sales funnel yet? Don’t have any products to sell yet? That’s okay! You still need a content strategy, though.

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The Difference Between Digital Strategy and Digital Project Management

My name is Michelle, and I’m a recovering Digital Project Manager.

The Difference Between Digital Project Management and Digital Strategy

 

You see, I was a digital PM for awhile, back in the heady days of 2015, a distant blur now. And then I became a digital strategist. “Cool,” I thought. “A totally different job, how exciting!” And then weeks and months went on and I found myself thinking, “Hmm. This seems an awful lot like what I was doing before. What gives?”

Months turned into almost a year and I became more disillusioned and confused than ever.

cat confused gif

So what is the actual difference between a digital PM and a digital strategist? It’s taken me awhile to learn.

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Embracing Failure as a Digital Project Manager/Human Being

It’s difficult to accept failure. I think that’s part of human nature — to be proud, defend ourselves, survive, and dislike failing. But sometimes we fail as human beings, and as project managers. And sometimes, spectacularly, we fail at those two things at the same time.

Embracing Failure as a Digital Project Manager (and Human Being)

 

I’ve been a total failure over the past few months.

  • I started this blog, intending to keep it going with new content twice a week. Fail.
  • I transitioned out of project management recently, but didn’t actually transition out of it because I’m a total control freak. Fail.
  • Even though I didn’t transition out of it, I still failed at doing a bunch of PM stuff properly. Fail.
  • I couldn’t think of new content ideas to save my life. Fail.
  • I lost my focus, my energy, my drive, and my love of what I do (temporarily). Fail.
  • I ate an entire tray of four cinnamon buns and washed them down with an entire bottle of wine. Fail (or… win?).

Cinnamon Bun GIF

I think the important thing to remember here is that cinnamon buns fix all failures until you step on the scale and feel like a failure in an entirely new way. Not as a project manager or a human being, but even worse, a failure of a woman for not fitting into your pants anymore.

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Boost Your Bounce Rate: How to Block Spam Referrers in Google Analytics (+Free Spam Filter!)

Your bounce rate is an important indicator of your website’s performance and how interesting your target audience finds your content. A high bounce rate, bad. A low bounce rate, good.

Boost Your Bounce Rate: Google Analytics Tutorial

Blocking spam referrers in Google Analytics will cut out the noise and show you your true stats — allowing you to make actionable changes and decisions for your blog or biz to improve your site, retain your audience, and get new leads.

 

But first, let’s tackle the basics.

Psst! Already a seasoned Analytics Nerd? Skip to the good stuff —>

What is a Bounce Rate?

Your bounce rate in Google Analytics refers to the percentage of your website’s visitors who leave your site after visiting only one page.

So, you want to aim for as low a bounce rate as possible. Low bounce rate = more people exploring more than 1 page on your site, meaning they are most likely engaged in your content and liking your shiz.

A high bounce rate is a surefire sign that people aren’t liking your site, or the wrong audience is viewing it.

 

How to Get Your Bounce Rate Low, Low, Low

shorty get low

So blocking spam is a huge way to lower your bounce rate. Cutting out all the spam means that you’ll know the actual stats of your website as it relates to real, live, breathing human beings visiting your site, not crawler robots or phishing scheme drones.

But blocking spam only helps you see the REAL stats of your website. If your bounce rate is still quite high after blocking spam referrers as described in this article, then you need to buckle down and do some serious work.

Maybe it’s just that you’re attracting the wrong audience. Try thinking more about your target audiences, where they hang out, and promote your blog or website there.

The other quite obvious reason is that… well, your shit’s boring. So re-read your articles and look over your website from your target audience’s point of view. Pretend you’re a potential customer or blog reader who has just landed on your site. What do you think of it? What draws you in?

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What I Learned at CIMC: Canadian Internet Marketing Conference 2016

I was recently lucky enough to attend CIMC 2016, a superfab digital marketing conference in beautiful Squamish, BC (about 45 minutes outside of Vancouver). I haven’t been to that many conferences in my time so far but I really wanted to attend this one because of the world-class speakers involved.

CIMC 2016

 

Surprisingly, a few of the talks that I didn’t think would be very relevant to me ended up being my favourite ones, and the ones that gave me some great new ideas to take back to work with me.

I also gained like over 100 new Twitter followers, so yeah, I guess you could say it was kind of a big deal.

big-deal-gif

I’ve listed a few of my highlights from the conference below, based on my over 57 pages of notes that I took. ????

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How to Find and Implement Your Brand Voice (+Free Worksheet!)

Today’s post took me a hella long time to write! I hope you find it interesting and useful for your business and/or blog. At the end, there’s even a free worksheet for you to download to discover exactly what you want your brand voice to be, and how to make that happen!

Find + Implement Your Blogging Brand Voice!

 

I’m psyched about this piece because it took me a long time to put together. So any thoughts or feedback you have on this post and worksheet would be so useful! Hit me up via email, or on social to let me know what you think.

Anyway, onto the good stuff!

 

What is a Brand Voice?

Your brand voice, put simply, is the style in which you communicate with your customers, followers and target audiences.

It’s the tone you use, the language you use, and a large part of your overall brand recognition and how people remember you.

 

Why is Brand Voice Important?

Your brand voice sets the tone for all interactions with your customers, followers and target audiences.

It lets them know what kind of company/person you are and most importantly, it allows them to feel connected to you and recognize you in a sea of other brands out there.

It makes you unique and inspires loyalty and trust.

 

How Do I Get One of Dem There Brand Voices?

It’s really not hard at all. For some people, it just comes out naturally.

If you’re a blogger writing about your true passions, your brand voice is going to develop very naturally because that authenticity and passion is going to shine through no matter what.

If you are writing for another business, or are wanting to keep your business attracting a specific, or niche, clientele, then you may want to think more about your brand voice and how you’re coming across.

Regardless of who you are or what you’re writing for, the free worksheet I’ve prepared for you will walk you through finding your brand voice and putting that voice into action immediately. Check it!

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Don’t Fall Into the Trap of Mindless Networking

I feel ranty this week. Maybe I’m just tired, or didn’t drink enough coffee, or am actually just a total cranky old bitch. But in any case, my ranty-ness is expanding into most aspects of my life. Today I’m ranting about something that happened about 6 months ago, which quite frankly I think we can all agree is clearly the sign of a totally normal, mentally stable individual.

Regardless, I still believe in my rant today, so here goes.

oh-snap-futurama-nerdy-organized

Months ago, I was at a Meetup event downtown. It was about content strategy, and it was a great event. The speaker was engaging and knowledgable and made a ton of excellent points I still remember to this day. The thing that annoyed me came after the actual event, when the talking to other humans part kicked in. For a cranky ass introvert like myself, talking to other humans can sometimes be a challenge.

Not because I don’t like people, but just because I often don’t know what to say. I hate small talk and fake interest in things. Let’s either talk about something mutually interesting or why bother, is how I view networking type events. But it’s also no fun to be sitting around by yourself in a room full of people, so, I make attempts at human connection.

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