If you clicked on this link with the burning desire to know how I managed such an amazing feat like doubling my email list in only 14 days, well, you’ve come to the right place. I did it by…
…making you opt-in to secret shit like this.
Okay, hear me out.
We’ve all seen those posts around saying “Grow your list in 30 days”, “Get your first 1000 subscribers now!” and so much more. And you know what? They work, they really do. Creating a free email course WORKS. But where can you find an awesome email course idea, eh?
The method isn’t the problem, it’s the value.
Get ready for some super shocking news: if you combine the methods many of these posts spell out for you with the absolute BEST value you can provide to your audience, then you will be successful.
If you can’t provide any value, everything falls flat.
I know, real groundbreaking shit.
“Provide value. Gee, thanks, Michelle, but how do I do that?” you might ask.
That’s what I’m gonna walk you through today. Not only implementing a quick, easy way to grow your list, but how to provide real, tangible value to your audience, aka provide them what they want!
I doubled my email list in two weeks by creating a free 7-day email course about blog content strategy and planning. This course, to be exact.
Here’s how I created my free email course and marketed it, step by step!
Step 1: The Email Course Idea
Okay, this is the most important step because it’s, uh, kind of the whole thing?
It can be tough to come up with an idea for a free email course, video lesson or other big freebie (otherwise known as a “lead magnet”). I thought about mine for a long time.
The secret to coming up with a good idea? Stick with what you know, and what your readers need help with.
The idea is probably right under your nose.
For me, I love content strategy and writing… which is obviously why I started this blog, to help others with content marketing too. After awhile I realized, oh, I can teach others how to never run out of content ideas, and to effectively plan out a content system so they are never scrambling to get a post done, or wondering what to write about.
Not gonna lie, I have like 147 unfinished drafts laying out in various states of outline, 1st draft, 2nd draft and so on…
But I also have a no-fail system that makes it possible for me to write 2000 word posts in an hour.
So, once I realized that system would be helpful for other bloggers, I decided to create the free email course around that topic.
Still struggling to think of an idea? Download my cheatsheet of 60 amazeballs epic email course ideas for all kinds of blogs right hurr.
Step 2: Plan Out Your Idea
Once I decided on the topic, the first thing I did was create an outline of my free email course. I realized there were 7 things I wanted to teach.
So, it made sense to make it a 7-day email course, duh.
I wrote down the topic of each day (or “chapter”) and then a brief description of what I would cover. Like so:
- Day 1: Why content strategy matters and what it can do for you + how to define your audience.
- Day 2: What does your audience want?
- Day 3: Overall blog content strategy – your categories, topics, pages, offerings.
- Day 4: Set up an editorial calendar.
- Day 5: Brainstorm and fill out the content planner for actual posts, related to Days 2 and 3.
- Day 6: Content time! Homework to create 3 solid, rockstar blog posts.
- Day 7: How to measure results and when to tweak your strategy.
Once you’ve got your basic outline down pat, it’s time to decide on a format. It doesn’t have to be an email course.
You could create a video that’s exclusive to your subscribers only, or an in-depth ebook, or so many other formats. Don’t think you need to do an email course just ’cause everyone else is.
Although, it is ridiculously easy to setup and a fun way to deliver value to your readers!