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Marketing Strategy

Sales Funnel Fun: How to Use Visual Automations in ConvertKit

If you didn’t already know, I love love LOVE email software wizards ConvertKit.

They make sending high-converting emails and building your email list super easy. And now, they’ve introduced a new feature called Visual Automations to make life even easier. awwww yissss

ConvertKit Visual Automations

In this post, I’m going to walk you through creating a simple, automated sales funnel using the new feature so you can start selling more on autopilot.

What is Visual Automations?

“Visual Automations” is a fancy way of saying automated email marketing.

It’s a way of creating a sales funnel so that when a subscriber meets a certain criteria, you can send out emails targeted to them automatically. Magic, huh?

Not sure what a sales funnel is? It’s the path you want a prospect to take to go from unknown to becoming a paying customer.

For bloggers, this often looks like attracting people via a free content upgrade. They enter their email address, you automatically send them the item they signed up for, and then they enter your funnel.

convertkit visual automations
Image courtesy of easyecommercewins.com

Using a tool like Visual Automations, you can create follow-up emails to send them a few days later to suggest a complementary product that they might be interested in.

In other words, ka-ching baby.

Cool, right?

How to Use Visual Automations in ConvertKit

Alrighty, so to follow this tutorial, you obviously need to be using ConvertKit. And no, I’m not writing this post just to get you to sign up via my affiliate link. I’m writing it because I frickin love a) marketing, and b) ConvertKit. And yeah, if you do want to try it out and sign up via my link… well, that would be swell, too.

So, click on Automations on the top menu. Then click on “New Automation.”

ConvertKit Visual Automations

Click on Create an Automation, and choose how you want to start off your sales funnel.

ConvertKit Visual Automations

You can choose to begin the automation when someone signs up for a particular form in your account, or when a subscriber enters a tag.

If you’re not familiar with tags, you can create as many as you want to categorize your subscribers. If you sell products, you can use a tag to identify your existing customers from people who haven’t bought from you.

You can also use them to label people by the topics they are interested in.

You can add people to a tag by having them click a link in any of your ConvertKit emails. In a recent one of mine, I asked people if they wanted to be notified when my new course launches. If they clicked it, they were added to my course pre-launch tag, so I know who to contact when it’s ready.

ConvertKit Visual Automations

Your subscribers don’t see anything other than a normal link, but here’s what it looks like when you’re writing your email in ConvertKit:

ConvertKit Visual Automations

It’s super easy!

So for this automation example, I’m going to make one for people who wanted to learn about my course. Set your automation to start when a tag is added to a subscriber, and then pick the appropriate tag.

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How to Double Your Email Subscribers with a Welcome Mat (Leadpages Tutorial!)

Wanna grow your subscribers like crazy?

Want to get people to subscribe to your list before they even see your blog?

The answer is a MAGICAL welcome mat!

By that I mean… well, this. See how one of my biz-crushes Allison has this super cool landing page right when you visit her homepage?

grow-your-blog-welcome-mat

What if I told you it’s super simple to set that up so it’s automatically the first page your visitors see?

Aaaand that it’s also super easy to change it or remove it at any time with NO coding needed?

AND that this one little change could boost your opt-in rate by up to 535%?!

(Did I just blow your mind?)

It’s possible thanks to Leadpages. 🙌🏼

Today I’m going to show you step-by-step how to combine your WordPress blog with Leadpages to make an email list building MACHINE, mmk!

Grow Your Email List with a Welcome Mat Using Leadpages

Okay, and maybe everyone else knew this, but I’ve been a Leadpages customer for 6 months now and literally just found this feature yesterday. YAH.

So I want to share it with you.

But First, What is Leadpages?

If you don’t already know about Leadpages, it’s a landing page creation tool that makes it dead easy and quick to setup targeted, fun landing pages. You don’t need to know how to code or anything: it’s all drag and drop AND they have beautiful templates to pick from.

It’s how I created my free content strategy course page!

grow-blog-email-list-welcome-mat

Lots o’ pro bloggers use it. And for good reason: it’s affordable and saves SO MUCH time. I thought it might be overkill when I signed up months ago, but I can’t picture life without it.

So yeah in a nutshell, it makes pretty landing pages effortlessly.

AND, with this exclusive link, you can snag a 14 day free trial to check out Leadpages for yourself.

Mmk, Now What’s a Welcome Mat?

The example from Allison I featured at the beginning of this post is what’s called a “welcome mat”.

It basically means a call to action that you’re putting on your site as the first thing people see. They can either sign up and convert, or choose a “No Thanks” option and continue viewing the rest of your site.

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How to Decide What to Write a Blog About When You Love #AllTheThings

I get it. You are passionate about a few, or a lot of, topics and you don’t know which one to focus on for your blog.

It can be hard to narrow down to just a few topics if you’re used to writing about #AllTheThings.

How to Decide What to Write a Blog About

Or, if you haven’t started your blog yet, how on earth are you supposed to pick just a few topics?

My free blog strategy course can turn you into a quality content posting machine, buuuuuut you do need to know what you wanna write about first, right?

Have no fear. Today I’m gonna walk you through how to pick a profitable blog topic that you love writing about.

I wish I did that like five years ago. 🙄

Start a Blog: What to Write About?

 

How to Pick a Profitable Blog Topic

Unless you’re a one dimensional cartoon character, you probably have at least a few hobbies and interests. And if you’re like 99% of beginner bloggers out there, you want to write about them ALL.

You’ve read how important it is to choose a niche to monetize your blog, or gain real traction from blogging.

But HOW do you pick one?! GAHHHH.

It can feel impossible but I’m here to tell you it’s not. I used to be just like you!

Long story short, a great way to find your ideal topic is to just start a blog, and start writing. Just DO IT ALREADY. When I started my blog, I wrote about marketing from an agency perspective (since that’s my background) but quickly discovered I liked writing with an entrepreneurial mindset instead.

Meaning, instead of helping the big companies succeed, I want to help YOU succeed.

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How to Create a Rockin’ Blog Content Strategy (Free Course!)

Why is Content Strategy Important for Bloggers?

There are a million blogs out there. It’s hard to capture attention from your target audience when there’s probably thousands of other blogs in your niche, offering similar content in a similar format.

So what makes you different? Why should people take time out of their day to read YOU, instead of some other blog?

It comes down to having a good blog content strategy. If you know WHAT your audience wants, WHEN they want it, and HOW to deliver it — you’ll be successful. Sounds simple, but of course it’s not and it does take practice to make perfect.

Blog Content Strategy Free Email Course for Bloggers

Good blog content strategy means thinking less about you, and more about who you want to read your blog. When you focus on what your readers want, they will be attracted to your content.

More importantly, the right kind of readers will be attracted to your content. I don’t mean that in a snobby way – hell, I’m thankful that anyone even reads my blog (Hi Mom!). By “the right readers”, I mean that the people you want to drive into your sales funnel will be attracted to your content.

Oh don’t have a sales funnel yet? Don’t have any products to sell yet? That’s okay! You still need a content strategy, though.

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10 Things Your Small Business Website Needs

If you’re trying to grow your home based or creative business online, this post is for you!

As a freelance writer, I spend most of my time working on website projects. My clients cover a diverse range of industries, but there are common elements among them that make their small business websites successful.

Whether you are a creative freelancer, or a local small business, these ten things apply to everyone looking to attract and convert more customers online.

10 Things Your Small Business Website Needs to be Successful and Get You Clients

Sure, you might be thinking the obvious things, like a contact page, or a newsletter subscribe box.

Those are great, but you need a few more things to ramp up your success.

So this post is going to cover each of those items, and some examples from around the web from businesses who’ve done a great job implementing them.

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Boost Your Bounce Rate: How to Block Spam Referrers in Google Analytics (+Free Spam Filter!)

Your bounce rate is an important indicator of your website’s performance and how interesting your target audience finds your content. A high bounce rate, bad. A low bounce rate, good.

Boost Your Bounce Rate: Google Analytics Tutorial

Blocking spam referrers in Google Analytics will cut out the noise and show you your true stats — allowing you to make actionable changes and decisions for your blog or biz to improve your site, retain your audience, and get new leads.

 

But first, let’s tackle the basics.

Psst! Already a seasoned Analytics Nerd? Skip to the good stuff —>

What is a Bounce Rate?

Your bounce rate in Google Analytics refers to the percentage of your website’s visitors who leave your site after visiting only one page.

So, you want to aim for as low a bounce rate as possible. Low bounce rate = more people exploring more than 1 page on your site, meaning they are most likely engaged in your content and liking your shiz.

A high bounce rate is a surefire sign that people aren’t liking your site, or the wrong audience is viewing it.

 

How to Get Your Bounce Rate Low, Low, Low

shorty get low

So blocking spam is a huge way to lower your bounce rate. Cutting out all the spam means that you’ll know the actual stats of your website as it relates to real, live, breathing human beings visiting your site, not crawler robots or phishing scheme drones.

But blocking spam only helps you see the REAL stats of your website. If your bounce rate is still quite high after blocking spam referrers as described in this article, then you need to buckle down and do some serious work.

Maybe it’s just that you’re attracting the wrong audience. Try thinking more about your target audiences, where they hang out, and promote your blog or website there.

The other quite obvious reason is that… well, your shit’s boring. So re-read your articles and look over your website from your target audience’s point of view. Pretend you’re a potential customer or blog reader who has just landed on your site. What do you think of it? What draws you in?

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What I Learned at CIMC: Canadian Internet Marketing Conference 2016

I was recently lucky enough to attend CIMC 2016, a superfab digital marketing conference in beautiful Squamish, BC (about 45 minutes outside of Vancouver). I haven’t been to that many conferences in my time so far but I really wanted to attend this one because of the world-class speakers involved.

CIMC 2016

 

Surprisingly, a few of the talks that I didn’t think would be very relevant to me ended up being my favourite ones, and the ones that gave me some great new ideas to take back to work with me.

I also gained like over 100 new Twitter followers, so yeah, I guess you could say it was kind of a big deal.

big-deal-gif

I’ve listed a few of my highlights from the conference below, based on my over 57 pages of notes that I took. ????

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How to Find and Implement Your Brand Voice (+Free Worksheet!)

Today’s post took me a hella long time to write! I hope you find it interesting and useful for your business and/or blog. At the end, there’s even a free worksheet for you to download to discover exactly what you want your brand voice to be, and how to make that happen!

Find + Implement Your Blogging Brand Voice!

 

I’m psyched about this piece because it took me a long time to put together. So any thoughts or feedback you have on this post and worksheet would be so useful! Hit me up via email, or on social to let me know what you think.

Anyway, onto the good stuff!

 

What is a Brand Voice?

Your brand voice, put simply, is the style in which you communicate with your customers, followers and target audiences.

It’s the tone you use, the language you use, and a large part of your overall brand recognition and how people remember you.

 

Why is Brand Voice Important?

Your brand voice sets the tone for all interactions with your customers, followers and target audiences.

It lets them know what kind of company/person you are and most importantly, it allows them to feel connected to you and recognize you in a sea of other brands out there.

It makes you unique and inspires loyalty and trust.

 

How Do I Get One of Dem There Brand Voices?

It’s really not hard at all. For some people, it just comes out naturally.

If you’re a blogger writing about your true passions, your brand voice is going to develop very naturally because that authenticity and passion is going to shine through no matter what.

If you are writing for another business, or are wanting to keep your business attracting a specific, or niche, clientele, then you may want to think more about your brand voice and how you’re coming across.

Regardless of who you are or what you’re writing for, the free worksheet I’ve prepared for you will walk you through finding your brand voice and putting that voice into action immediately. Check it!

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