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How to Write SEO Page Titles and Descriptions for Your Blog

SEO page titles and descriptions are really important for your blog.

Raise your hand if you know what an SEO page title or description is. 🙋🏽

Mmkay, for all y’all advanced placement students, hold on just a sec.

They help Google figure out what your site is about and show your site to people searching for things like, “Pants for big butts,” or, “What shade of foundation am I?” (You can tell how my week is going so far.)

SEO meta data (another name for dis shiz) helps bloggers:

  • Get more traffic from Google
  • Get higher rankings in Google, as part of your overall onpage strategy

But they’re more than just a nerdy internet thing. They can actually help you surprise and delight your readers, too!

Read this post to find out how! 🤓

How to Write Blog SEO Page Titles and Descriptions

 

What Are SEO Page Titles and Descriptions?

For those who don’t know, an SEO page title is the text that appears in 2 cool places:

  1. In a Google search result

How to Write Blog SEO Page Titles and Descriptions

  1. At the top of your browser window

How to Write Blog SEO Page Titles and Descriptions

And yeah, this is the sort of wild stuff I do on a Saturday night: write about SEO. #NerdAlert

An SEO page description is the other texty part that shows up in a Google search result.

How to Write Blog SEO Page Titles and Descriptions

Page titles and descriptions can either be on PAGES on your website, or on blog POSTS. Obviously, ya wanna have SEO-optimized titles and descriptions for both of those types of content.

SEO page titles and descriptions are also known as “SEO meta data.”

 

Why Are They Important?

For starters, page titles and descriptions help Google figure out what your site is about. Google still scans your whole site’s content to figure that out, too.

But having the keywords you want to optimize for listed right in your titles and descriptions makes Google’s job a LOT easier. Which means, more people will find you via organic search easier!

There are a LOT of factors that go into ranking high in Google and fully optimizing your SEO. There are about 200 ranking factors, actually.

Optimizing your SEO meta data is just one small part of a robust SEO strategy, but it takes just a few minutes per page and is a good habit to get into as you write posts. Don’tcha want more traffic for just a few extra minutes?!

Image from searchengineland.com

Some SEO strategies are harder than others, like link building, creating longform 2,500+ word count posts full of value, or searching the web for broken links to replace with your own.

Literally nothing is easier or faster than writing page titles and descriptions for your blog.

Woo! All aboard the Lazy Blogger Express over here. 🚂

 

How to Write SEO Meta Data

To write effective titles and descriptions, you need to know what keywords you want to optimize your blog for.

Related: How to Do SEO Keyword Research

And, make sure you change it up for different pages. If one of your target keywords is, “blog seo,” you don’t need to have that in EVERY single page title or description.

Make sure the keyword you’re optimizing the page title and description for is relevant to the page’s content.

Once you have a keyword in mind, write out that page title and description!

For SEO page titles, they need to be under 60 characters to fit on Google.

If they’re over 60 characters, it trails off like this:

How to Write Blog SEO Page Titles and Descriptions

For SEO descriptions, they need to be under 160 characters… and ideally more than 120.

Here are a few things to keep in mind when writing your meta data:

CONTINUE READING

Sales Funnel Fun: How to Use Visual Automations in ConvertKit

If you didn’t already know, I love love LOVE email software wizards ConvertKit.

They make sending high-converting emails and building your email list super easy. And now, they’ve introduced a new feature called Visual Automations to make life even easier. awwww yissss

ConvertKit Visual Automations

In this post, I’m going to walk you through creating a simple, automated sales funnel using the new feature so you can start selling more on autopilot.

What is Visual Automations?

“Visual Automations” is a fancy way of saying automated email marketing.

It’s a way of creating a sales funnel so that when a subscriber meets a certain criteria, you can send out emails targeted to them automatically. Magic, huh?

Not sure what a sales funnel is? It’s the path you want a prospect to take to go from unknown to becoming a paying customer.

For bloggers, this often looks like attracting people via a free content upgrade. They enter their email address, you automatically send them the item they signed up for, and then they enter your funnel.

convertkit visual automations
Image courtesy of easyecommercewins.com

Using a tool like Visual Automations, you can create follow-up emails to send them a few days later to suggest a complementary product that they might be interested in.

In other words, ka-ching baby.

Cool, right?

How to Use Visual Automations in ConvertKit

Alrighty, so to follow this tutorial, you obviously need to be using ConvertKit. And no, I’m not writing this post just to get you to sign up via my affiliate link. I’m writing it because I frickin love a) marketing, and b) ConvertKit. And yeah, if you do want to try it out and sign up via my link… well, that would be swell, too.

So, click on Automations on the top menu. Then click on “New Automation.”

ConvertKit Visual Automations

Click on Create an Automation, and choose how you want to start off your sales funnel.

ConvertKit Visual Automations

You can choose to begin the automation when someone signs up for a particular form in your account, or when a subscriber enters a tag.

If you’re not familiar with tags, you can create as many as you want to categorize your subscribers. If you sell products, you can use a tag to identify your existing customers from people who haven’t bought from you.

You can also use them to label people by the topics they are interested in.

You can add people to a tag by having them click a link in any of your ConvertKit emails. In a recent one of mine, I asked people if they wanted to be notified when my new course launches. If they clicked it, they were added to my course pre-launch tag, so I know who to contact when it’s ready.

ConvertKit Visual Automations

Your subscribers don’t see anything other than a normal link, but here’s what it looks like when you’re writing your email in ConvertKit:

ConvertKit Visual Automations

It’s super easy!

So for this automation example, I’m going to make one for people who wanted to learn about my course. Set your automation to start when a tag is added to a subscriber, and then pick the appropriate tag.

CONTINUE READING

5 Easy Blog SEO Tips to Skyrocket Your Traffic

Blog SEO is a big deal.

It goes beyond just optimizing your posts for a single keyword, although that’s important too. I’ve been studying SEO for over three years now and have a pretty foolproof system for growing organic search traffic easily and quickly for my blog and websites.

5 Easy Blog SEO Tips: Grow Your Blog Traffic

Google is always changing their algorithms, so you need to be aware of what’s new in the world of SEO. But, these tips are universal, despite any new mega-update from the Google overlords.

Read on to discover my 5 best blog SEO tips you can do today!

 

#1 Verify Your Blog with Google Search Console

Google Search Console used to be called Webmaster Tools. It’s basically the place where Google verifies your site’s identity, keeps track of changes to your site (i.e. new blog posts), and controls how your site appears in search results.

It’s free and super easy to setup! Once you verify your site, it will stay that way.

I recommend logging into Search Console and checking your stats every month, just to make sure your website is indexing properly and all systems are go.

To verify your site, login to Search Console with a Google account (either a @gmail.com email, or your G Suite account email).

Easy Blog SEO Tips

Enter your website URL in the white box. ☝🏼

On the next screen, you’ll see different verification options. The easiest one is to verify with Google Analytics, which you can find on the Alternate Methods tab. If your Google Analytics account is setup with the same @gmail.com email address, it will verify your website right away.

Or, you can download an HTML file and upload it to your site to get verified. You can upload the file via FTP, or through your web hosting company’s CPanel/File Manager area. (Psst, this is where you would login to manage your hosting account – like on Bluehost or Siteground!)

There are lots of tools within Search Console, but the most important area to monitor for your SEO is the Crawl tab.

Easy Blog SEO Tips

Click on Crawl Stats to monitor how often Google comes to crawl your site. This is the number of times Google’s algorithm is scanning your content, looking for new changes, and adding those changes to Google.

aka… how your blog shows up in search results! Super important.

Easy Blog SEO Tips

More crawls per day = good!

Another key area to check in monthly is the Sitemaps tab under Crawl. Here, you can manually submit a new sitemap to Google. Many WordPress plugins do this automatically, but it’s a good idea to do it manually once in awhile too.

You can see how many pages of your site are indexed here. To add a new sitemap, click on Add/Test Sitemap at the top.

Easy Blog SEO Tips

Then, type in “sitemap.xml” into the box and press Submit.

Easy Blog SEO Tips

If you want to learn more about Search Console and all it can do for you, I recommend reading this article from Moz.

 

#2 Use SEO Keywords in the Right Places

It’s not enough to stuff your SEO keyword everywhere you can find a spot anymore. Google is cracking down on “spammy” keyword stuffing practices and shady over-optimization.

What does that mean?

CONTINUE READING

Create A Blog in 30 Minutes: Step by Step Guide (+ Plugins I Love!)

Have you been wanting to create a blog but not sure how to start? Or haven’t had the time? This step by step guide will walk you through the whoooole process in 30 minutes flat.

I’ve set up (and promptly abandoned lol) many blogs in my time, so I’ve got this down to a routine now. Sit back and relax… well, there’s a bit of clicking involved. What I mean is, follow along and you’ll have your very own blog 30 minutes from now! Let’s go!

Create a Blog in 30 Minutes with Bluehost

 

Okay, first, a few things you should know…

  1. I am partial to WordPress, because it’s what I know. It’s also a pretty popular blogging platform. There are other ones out there like Squarespace and Blogger, so you should check out each option and see what’s best for you. I like WordPress because it’s free, so… you know, that’s cool.
  2. You’ll need to spend a teeeeeny tiny bit of money to set up a professional blog. Yes, you could just setup a WordPress.com blog for free (in which case, you don’t need this tutorial), but that ain’t exactly pro. For one, you’re gonna get blogperson452.wordpress.com as your URL, and you can’t do advanced stuff like install plugins and other cool shit.
  3. There’s gonna be a few terms I throw around like hosting, domain, CSS, themes, plugins… don’t panic, yo. It’s really easy stuff and I’ll explain it. You got this.

 

OKAY LET’S START ALREADY.

CONTINUE READING

Boost Your Bounce Rate: How to Block Spam Referrers in Google Analytics (+Free Spam Filter!)

Your bounce rate is an important indicator of your website’s performance and how interesting your target audience finds your content. A high bounce rate, bad. A low bounce rate, good.

Boost Your Bounce Rate: Google Analytics Tutorial

Blocking spam referrers in Google Analytics will cut out the noise and show you your true stats — allowing you to make actionable changes and decisions for your blog or biz to improve your site, retain your audience, and get new leads.

 

But first, let’s tackle the basics.

Psst! Already a seasoned Analytics Nerd? Skip to the good stuff —>

What is a Bounce Rate?

Your bounce rate in Google Analytics refers to the percentage of your website’s visitors who leave your site after visiting only one page.

So, you want to aim for as low a bounce rate as possible. Low bounce rate = more people exploring more than 1 page on your site, meaning they are most likely engaged in your content and liking your shiz.

A high bounce rate is a surefire sign that people aren’t liking your site, or the wrong audience is viewing it.

 

How to Get Your Bounce Rate Low, Low, Low

shorty get low

So blocking spam is a huge way to lower your bounce rate. Cutting out all the spam means that you’ll know the actual stats of your website as it relates to real, live, breathing human beings visiting your site, not crawler robots or phishing scheme drones.

But blocking spam only helps you see the REAL stats of your website. If your bounce rate is still quite high after blocking spam referrers as described in this article, then you need to buckle down and do some serious work.

Maybe it’s just that you’re attracting the wrong audience. Try thinking more about your target audiences, where they hang out, and promote your blog or website there.

The other quite obvious reason is that… well, your shit’s boring. So re-read your articles and look over your website from your target audience’s point of view. Pretend you’re a potential customer or blog reader who has just landed on your site. What do you think of it? What draws you in?

CONTINUE READING

Balancing Workload: When Is Enough Enough?

balancing-workload-nerdy-organized

I’m pretty sure that balancing workload is a problem all agencies have – either not enough work, or too much. It’s never just right, is it? Such is the nature of the business, and why it keeps my interest as a dynamic and ever-changing place to be. But sometimes, if you’re on the short end of that stick, it can feel a whole lot like burnout.

Deadlines, overbooking, sudden influx of everyone accepting your quotes… whatever the case may be, you’ve found yourself on Too Much Work island, surrounded by Holy Shit This Sucks sharks circling you. Not to fear. I have just the thing to get you through this tough spell.

It’s called…. WERK.

Werk your work like this cat werks this outfit. #FIERCE
Werk your work like this cat werks this outfit. #FIERCE

Just werk it.

Not twerk it. Well, you can… I guess.

Really, having too much business is probably the best problem you could have in your entire life, so just stop complaining and deal with it. Imagine how many companies and people would kill to be in your spot right now? Lots! People facing bankruptcy, companies in danger of having to do layoffs, and so on. And here you are, complaining that you are TOO successful, and TOO in demand, and just can’t seem to catch a break. I mean, really?! Suck it up and get it done. You should be thankful.

It does totally suck when you’re pulling lots of late nights to get stuff done, but in the grand scheme of things, you’re pretty frickin lucky.

CONTINUE READING

5 Apps I Can’t Live Without at Work

These days, if you want to check your postal mail but don’t want to get off the couch, there’s probably an app for that. Seems like there’s some easy, quick fix for everything out there, all available for free to 99 cents in the App Store.

Well, these are a few of my favourite apps for getting shit done at work. And when I’m not at work, to record brilliant ideas and things to do when I remember them. Why is it that the best ideas always hit you right before you fall asleep? I used to be like, “Oh yeah I’ll totally remember that one zzzzzzzz” but now I know better, and use these apps to assist my brain… (Actually not really but I am attempting to salvage the lost fragments of my pre-sleeping genius more often.)

 
Evernote-productivity-app-nerdyorganized

Evernote

evernote.com

LOVE this app. I create notebooks for different clients and add ideas, notes, to-dos and interesting things to send to that client into that notebook.

Evernote is great for keeping stuff because it syncs everywhere, but is a lot quicker to use than Google Drive. You can just open the app, write a note and close it. Done. I also use Evernote as a kind of scrapbook — a place to keep interesting articles or bookmarks for work-related things, for future reading or reference. I use the free version and it seems adequate for me, but their paid plans have more features like offline access and searching within documents.

CONTINUE READING