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SEO Tips

How to Write SEO Page Titles and Descriptions for Your Blog

SEO page titles and descriptions are really important for your blog.

Raise your hand if you know what an SEO page title or description is. 🙋🏽

Mmkay, for all y’all advanced placement students, hold on just a sec.

They help Google figure out what your site is about and show your site to people searching for things like, “Pants for big butts,” or, “What shade of foundation am I?” (You can tell how my week is going so far.)

SEO meta data (another name for dis shiz) helps bloggers:

  • Get more traffic from Google
  • Get higher rankings in Google, as part of your overall onpage strategy

But they’re more than just a nerdy internet thing. They can actually help you surprise and delight your readers, too!

Read this post to find out how! 🤓

How to Write Blog SEO Page Titles and Descriptions

 

What Are SEO Page Titles and Descriptions?

For those who don’t know, an SEO page title is the text that appears in 2 cool places:

  1. In a Google search result

How to Write Blog SEO Page Titles and Descriptions

  1. At the top of your browser window

How to Write Blog SEO Page Titles and Descriptions

And yeah, this is the sort of wild stuff I do on a Saturday night: write about SEO. #NerdAlert

An SEO page description is the other texty part that shows up in a Google search result.

How to Write Blog SEO Page Titles and Descriptions

Page titles and descriptions can either be on PAGES on your website, or on blog POSTS. Obviously, ya wanna have SEO-optimized titles and descriptions for both of those types of content.

SEO page titles and descriptions are also known as “SEO meta data.”

 

Why Are They Important?

For starters, page titles and descriptions help Google figure out what your site is about. Google still scans your whole site’s content to figure that out, too.

But having the keywords you want to optimize for listed right in your titles and descriptions makes Google’s job a LOT easier. Which means, more people will find you via organic search easier!

There are a LOT of factors that go into ranking high in Google and fully optimizing your SEO. There are about 200 ranking factors, actually.

Optimizing your SEO meta data is just one small part of a robust SEO strategy, but it takes just a few minutes per page and is a good habit to get into as you write posts. Don’tcha want more traffic for just a few extra minutes?!

Image from searchengineland.com

Some SEO strategies are harder than others, like link building, creating longform 2,500+ word count posts full of value, or searching the web for broken links to replace with your own.

Literally nothing is easier or faster than writing page titles and descriptions for your blog.

Woo! All aboard the Lazy Blogger Express over here. 🚂

 

How to Write SEO Meta Data

To write effective titles and descriptions, you need to know what keywords you want to optimize your blog for.

Related: How to Do SEO Keyword Research

And, make sure you change it up for different pages. If one of your target keywords is, “blog seo,” you don’t need to have that in EVERY single page title or description.

Make sure the keyword you’re optimizing the page title and description for is relevant to the page’s content.

Once you have a keyword in mind, write out that page title and description!

For SEO page titles, they need to be under 60 characters to fit on Google.

If they’re over 60 characters, it trails off like this:

How to Write Blog SEO Page Titles and Descriptions

For SEO descriptions, they need to be under 160 characters… and ideally more than 120.

Here are a few things to keep in mind when writing your meta data:

CONTINUE READING

How to Do SEO Keyword Research for Your Blog

I’m passionate about SEO for blogging. You could say obsessed. And for good reason: mastering SEO is the ultimate free way to market your business.

Yes, there’s paid search (AdWords), Facebook advertising, networking, lead generation and all that stuff too… but those strategies are made even better with a solid SEO foundation for your blog.

It can be a tough thing to learn if you’re just starting out. I used to think it was just for the pros, or something techy marketing wizard types did to “growth hack” or disrupt or whatever other marketing buzzword is hot right now.

Until I became a techy marketing wizard type. 🌟

Okay, before we get to my awesome lesson (including awkward video walkthrough) showing you how to do SEO keyword research for your blog, I’m gonna tell you my SEO story. Buckle up.

how to do blog seo keyword research

About five years ago, I got a job in an ad agency. It was all very exciting for 25 year old me. They had leather couches, rum hidden in cabinets and worked with huge national brands that I was a fan of. What’s not to love, right?

Well, the truth about the downside of agency life would come crushing down on me years later, but at that moment, things were great. I was the fresh meat, the eager young intern-type ready to learn about the industry and take it by the horns.

I am marketer, hear me roar! Or something.

Why Bloggers Need SEO

I got the job because I wrote well (and hopefully still do in the present tense). But, I had no idea about SEO. I’d heard of it, but again, filed it away in my brain into a folder called Wizard Land: Do Not Attempt.

I had to learn SEO for my new job, and I was nervous. My boss at the time took me under his wing and promised me it was really easy, I’d learn it in no time. The first week of my new job, I eagerly read everything I could find on the internet about how to do SEO keyword research, write for SEO, get higher rankings, get Google to like me, etc.

The articles I found were good, but I was left with a feeling of, “So now what? What do I do with all this information?”

Well, my boss showed me in like an hour how powerful SEO can be. How it can help businesses, how to write for it without sounding like a total tool, and why keywords are only one small part of SEO.

“Whoa, what? There’s more to SEO than keywords?!” you might be asking.

YEAH. There is. It’s a big topic with lots of shady shit in it and some really stellar strategies too.

I wanted to cover just keyword research today because it’s the easiest place to start if you’re new to SEO, and it’s especially important for bloggers.

I’ll show you exactly how to do SEO keyword research below…

CONTINUE READING