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Website Strategy

7 Ways to Use Google Analytics to Grow Your Blog Traffic

I’ve waxed poetic about Google Analytics before, about how to install it and what you should be tracking every month for your blog. But you need to do more than track and observe.

You need to ACT on that info and use it to guide your blogging strategy for the month ahead. 🦄

Aww yiss. Google Analytics isn’t only for tracking how many people come to your site and that’s it. There is a lot of powerful info in there that you can use to grow your blog faster!

In this post, I’m going to break down 7 ways to grow your blog using a plain ol’ free Google Analytics account!

Google Analytics Blog Strategy

First up, when you log in to Analytics, you see what I like to call your SUBS. It’s actually USBS when read left to right but I think SUBS sounds better. It stands for your Sessions, Users, Bounce Rate and Session Duration.

Those are the 4 key things you should be looking at every time you log in, FO REAL. In a general sense, they tell if you if you’re trending upward or downward. I like to set my view at the previous 30 days to get a good overall picture.

In this screenshot, you can see my traffic went downhill this month, compared to last (by 15.7%). I know that’s because I hardly spent any time writing new posts or promoting existing ones, whoops.

Google Analytics Blog Strategy

Beyond that, I review the following things at the end of every month as part of my monthly business review (that also includes things like tax payments and profit/loss statements – oh yay).

Reviewing these 7 things influences the actions I’ll take for the upcoming month to grow my blog. Sometimes it might be posting more on social media, or other times it’s about seeing who’s linking to me and striking up a conversation.

Here’s what to look for, boo.

1. User Location

Under the Audience -> Geo -> Location area, you can find out the geographical breakdown of everyone who has visited your site. Again, I like to set this to the past 30 days.

Google Analytics Blog Strategy

There’s a list underneath of how many people came from which countries. This is helpful to know if you’re targeting certain areas or if you plan on running ads.

If you run a local business, meaning one that you help customers face-to-face in your city, this is really important. I mean, it’s not very helpful if you want to attract people in Vancouver, Canada but 98% of your traffic is coming from Vancouver, Washington, right?

Knowing where your audience lives can influence the keywords you’re using on your site and even your ad strategy.

Even if you’re an online business that can serve anyone anywhere in the world, you still want to know where your top countries are. Maybe you target French-speaking clients. Then, you’d want to make sure French-speaking people are coming to your site (there’s a separate Language tab for this, too).

Running a Google AdWords or Facebook campaign can be a lot more cost-effective when you can target the locations your ideal audience is in. Analytics tells you that with no guesswork involved. Easy, right?

CONTINUE READING

Create a Logo for Your Blog with LogoJoy ($20 Off Coupon!)

When you’re first starting out with your blog, paying a designer to create a logo is probably out of reach.

There are already expenses like your hosting plan, a domain, a sweet-ass blog theme, and maybe some things like Tailwind to grow your social media accounts.

But, having a professional-looking logo makes your blog look like a BUSINESS.

That’s really important if you’re trying to make money blogging or turn your blog into your job. #goals

I’m still in the “lean startup” stage over here, so I haven’t spent a lot on design for this blog (#spoileralert I know 🙄).

In this post, I’m gonna walk you through creating a pro looking logo online, with no tools other than just your web browser, with LogoJoy!

Create a Blog Logo on LogoJoy

Mmkay, so for this post, I’m going to create a logo right alongside you… I’m gonna make a logo for my first Really Big Thing: a course called Blog SEO Bootcamp.

Eeeeeeeeeeeek.

I’m working on it now, so it won’t be out for a few more months, but I’m super excited about it, and about teaching more of my SEO skillz, yo.

Anyway. Let’s make some logo magic.

AND, using this link, you can save $20 off the Premium logo package!

Step 1: Go to LogoJoy

Head over to LogoJoy . You’ll see this message. Type in your blog name and hit the blue button.

Create a Logo on LogoJoy

Step 2: Pick Logos You Like

LogoJoy asks you to pick at least 5 logos you like so it can get a sense of your style.

Just scroll down and click on the ones you like, even if they’re not exactly what you want your logo to look like. It’s just to get an idea of your overall likes/dislikes.

Create a Logo on LogoJoy

Step 3: Pick Some Colours

Choose as many colours as you like for your new logo!

If you hover over each colour, LogoJoy will tell you a bit about what each colour means when it comes to branding and design.

Certain colours are associated with certain moods or feelings. For example, blue inspires trust, loyalty and stability. Think IBM or Microsoft, right? There’s a reason people pick blue…

Create a Logo on LogoJoy

Click “Continue” when you’re done.

Step 4: Name & Tagline

Add a slogan to go with your biz name if you like.

You don’t have to, but if you want something included in your logo, now’s the time to add it.

For example, instead of just “Blog SEO Bootcamp” for my logo, I could add a tagline of, “SEO 101 for bloggers, all in one place.”

Or something better than that, whatev.

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5 Easy Blog SEO Tips to Skyrocket Your Traffic

Blog SEO is a big deal.

It goes beyond just optimizing your posts for a single keyword, although that’s important too. I’ve been studying SEO for over three years now and have a pretty foolproof system for growing organic search traffic easily and quickly for my blog and websites.

5 Easy Blog SEO Tips: Grow Your Blog Traffic

Google is always changing their algorithms, so you need to be aware of what’s new in the world of SEO. But, these tips are universal, despite any new mega-update from the Google overlords.

Read on to discover my 5 best blog SEO tips you can do today!

 

#1 Verify Your Blog with Google Search Console

Google Search Console used to be called Webmaster Tools. It’s basically the place where Google verifies your site’s identity, keeps track of changes to your site (i.e. new blog posts), and controls how your site appears in search results.

It’s free and super easy to setup! Once you verify your site, it will stay that way.

I recommend logging into Search Console and checking your stats every month, just to make sure your website is indexing properly and all systems are go.

To verify your site, login to Search Console with a Google account (either a @gmail.com email, or your G Suite account email).

Easy Blog SEO Tips

Enter your website URL in the white box. ☝🏼

On the next screen, you’ll see different verification options. The easiest one is to verify with Google Analytics, which you can find on the Alternate Methods tab. If your Google Analytics account is setup with the same @gmail.com email address, it will verify your website right away.

Or, you can download an HTML file and upload it to your site to get verified. You can upload the file via FTP, or through your web hosting company’s CPanel/File Manager area. (Psst, this is where you would login to manage your hosting account – like on Bluehost or Siteground!)

There are lots of tools within Search Console, but the most important area to monitor for your SEO is the Crawl tab.

Easy Blog SEO Tips

Click on Crawl Stats to monitor how often Google comes to crawl your site. This is the number of times Google’s algorithm is scanning your content, looking for new changes, and adding those changes to Google.

aka… how your blog shows up in search results! Super important.

Easy Blog SEO Tips

More crawls per day = good!

Another key area to check in monthly is the Sitemaps tab under Crawl. Here, you can manually submit a new sitemap to Google. Many WordPress plugins do this automatically, but it’s a good idea to do it manually once in awhile too.

You can see how many pages of your site are indexed here. To add a new sitemap, click on Add/Test Sitemap at the top.

Easy Blog SEO Tips

Then, type in “sitemap.xml” into the box and press Submit.

Easy Blog SEO Tips

If you want to learn more about Search Console and all it can do for you, I recommend reading this article from Moz.

 

#2 Use SEO Keywords in the Right Places

It’s not enough to stuff your SEO keyword everywhere you can find a spot anymore. Google is cracking down on “spammy” keyword stuffing practices and shady over-optimization.

What does that mean?

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Make Money Blogging: How & Why to Choose a Niche

If you want to make money blogging, it’s really important to choose a niche for your blog. When I say choose a niche, I mean choose a very specific topic (or small group of related topics) to write about, and stick to writing about just those things. You’ve probably heard this mentioned a few places before, but it really is so important. FO REALZ.

Make Money Blogging: How and Why to Choose a Niche

The main reason you want to pick a niche for your blog is to attract the right audience, and to make them stick around for the long haul (i.e. hopefully convert them into subscribers and customers later on, if you plan to sell products).

The “right audience” means the specific target market you want to attract.

Who do you help with your blog? For me, I help new to intermediate level bloggers grow their blog and business, and provide marketing tips for solopreneurs, or aspiring solopreneurs. So that’s who I want to attract. In order to do that, I write posts specifically about topics those people want to know (like how to make money blogging!).

That means that when one of those magical unicorns comes along that I want to keep, they see my content is written for their benefit, read lots of it, (hopefully) like it, and decide to stick around and subscribe to my blog. Great!

Without a clearly defined niche, it’s super super hard to build any sort of engaged audience at all. Unless you’re like a Kardashian or something, aka the popular bitch.

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10 Things Your Small Business Website Needs

If you’re trying to grow your home based or creative business online, this post is for you!

As a freelance writer, I spend most of my time working on website projects. My clients cover a diverse range of industries, but there are common elements among them that make their small business websites successful.

Whether you are a creative freelancer, or a local small business, these ten things apply to everyone looking to attract and convert more customers online.

10 Things Your Small Business Website Needs to be Successful and Get You Clients

Sure, you might be thinking the obvious things, like a contact page, or a newsletter subscribe box.

Those are great, but you need a few more things to ramp up your success.

So this post is going to cover each of those items, and some examples from around the web from businesses who’ve done a great job implementing them.

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