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Wordpress How To

How to Use Google Analytics: The Complete Guide for Bloggers

If you’re new to living online (welcome to digital life, y’all), Google Analytics might be a bit overwhelming at first.

I promise it’s actually really easy! Once you get the hang of how to find reports for your blog traffic, and how to interpret what they mean, you’ll be golden.

Google Analytics can tell you a LOT about your blog and the audience reading your blog. It’s a super useful tool! I’m a big data nerd, but only when that data can actually make a difference and accomplish something, and that’s exactly what Google Analytics does.

Today I’m gonna walk you through EVERYTHING you need to know about how to use Google Analytics!

Let’s get started.

How to Use Google Analytics: For Bloggers

Step 1: How to Set Up Google Analytics

OK, this is the first step. If you have already enabled Google Analytics on your blog, skip ahead to Step 2.

Do you have a Google Analytics account yet? If not, all you need is a Google account (so a @gmail.com address). If you don’t already have this, click here to setup one now (it’s free of course!).

If you’re on WordPress, here’s how to set up Google Analytics easily on your blog. I’m sure it’s easy for other platforms too, but WordPress is what I know so I’ve included instructions for that below. Please note these instructions are for self-hosted WordPress blogs (wordpress.org!).

Login to WordPress! Then on the left side navigation, go to Plugins –> Add New.

In the “Search plugins…” box on the top right, type in “google analytics” and hit enter. You’ll see a bunch of results like this:

How to Use Google Analytics: Set Up

This is an easy way to install Google Analytics – using a plugin. There is a manual way you can go in and add the code too, but I like using a plugin because most of them also show you your stats right in your WordPress Dashboard (so, visible right when you login). It’s super convenient to have all your “blog stuff” in one place, right?

Anyway, obviously there’s quite a few to pick from. The one I personally use is Google Analytics by MonsterInsights.

Click on Install Now for that plugin (my button says Active because I already have it!). Once it’s done installing, that button will change to “Activate” so make sure to press that too, until it says Active, like my screen above.

CONTINUE READING

How to Grow Your Blog Audience (The Easy Way)

What if I told you that the single biggest factor impacting the number of blog readers you have has nothing to do with your content?

Yeah, really.

You could write the absolute BEST post ever, full of witty comments, helpful stats, quality content with a unique voice… all that jazz. But no one could read it.

What gives?!

It all comes down to formatting.

How to Grow Your Blog Audience The Easy Way

Formatting your blog post to be easily readable is SUPER important. I cannot stress this enough.

The key to getting more people to read your blog is to make your content easy to read (no Shakespearean language like ‘furthermore’ and ‘perchance’). And the best way to do that? Make it skimmable.

Skimmable is the new black when it comes to content.

In fact, visitors only read about 20% of the text on a webpage. 20%! So you better make your point obvious, and hook ‘em early, yo.

How to Grow Your Blog With Skimmable Content

Here are some surefire strategies to make your blog posts easy to read.

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Create A Blog in 30 Minutes: Step by Step Guide (+ Plugins I Love!)

Have you been wanting to create a blog but not sure how to start? Or haven’t had the time? This step by step guide will walk you through the whoooole process in 30 minutes flat.

I’ve set up (and promptly abandoned lol) many blogs in my time, so I’ve got this down to a routine now. Sit back and relax… well, there’s a bit of clicking involved. What I mean is, follow along and you’ll have your very own blog 30 minutes from now! Let’s go!

Create a Blog in 30 Minutes with Bluehost

 

Okay, first, a few things you should know…

  1. I am partial to WordPress, because it’s what I know. It’s also a pretty popular blogging platform. There are other ones out there like Squarespace and Blogger, so you should check out each option and see what’s best for you. I like WordPress because it’s free, so… you know, that’s cool.
  2. You’ll need to spend a teeeeeny tiny bit of money to set up a professional blog. Yes, you could just setup a WordPress.com blog for free (in which case, you don’t need this tutorial), but that ain’t exactly pro. For one, you’re gonna get blogperson452.wordpress.com as your URL, and you can’t do advanced stuff like install plugins and other cool shit.
  3. There’s gonna be a few terms I throw around like hosting, domain, CSS, themes, plugins… don’t panic, yo. It’s really easy stuff and I’ll explain it. You got this.

 

OKAY LET’S START ALREADY.

CONTINUE READING